Aberdeen Group, which invested significantly in reviving the technology content of the former Harte-Hanks Market Intelligence database (aka AccessCI), announced the addition of twenty million technology installs across five million companies to their coverage. Data is available at both the enterprise and site level.
“We’re very excited to provide our customers with a whole new level of targeting information based on the combination of our proprietary analytics, and our new technology installation information,” said Aberdeen CEO Gary Skidmore. “Originating and curating this data, along with our already vast data set, gives us the kind of precision to be able to provide our customers insights that nobody else can.”
Aberdeen offers over one hundred analytic models which benefit from the improved data. The content is available through its Lead Essentials service which combines account data and content in a single platform. Thus, sales and marketing professionals can target active buyers and “engage them with relevant content trending within their category.”
The enhanced data is also available via a free Google Chrome browser extension Lead Essentials Lite. The extension provides technology and footprint intelligence for the current website. Other content includes contacts, buying centers, and purchasing plans.
“Our enhanced data set creates a whole ecosystem of data and content,” said Chief Data Officer Charlie Allieri. “For example, if our data analysts see a surge in installations of a particular type of technology at a certain company or category, they can create content about the best practices surrounding that technology. This represents a strategic change that lets us leverage all data points and business knowledge to provide more powerful marketing.”