UK-based Sales Intelligence vendor Cognism acquired Ricochet, an outbound sales Chrome extension that displays company profiles from company pages, Twitter profiles, LinkedIn pages, Gmail, and Google search.  Ricochet brings with it 1,200 global customers.  Ricochet employs data aggregation to profile and qualify businesses in real-time.

“We’ve admired Cognism’s approach and success since the early days of Ricochet, with both teams dedicated to empowering sales teams with actionable and accurate B2B data,” said Ricochet CEO Paul Smith. “We’re thrilled to be working with [Cognism CEO] James [Isilay] and the team, and look forward to Ricochet’s technology helping Cognism’s customers improve efficiency and streamline their sales development activity.”

Ricochet claims to reduce research and qualification time by 60%, showing employee size, investment information, similar companies, industries, markets, locations, and Companies House data.  A second tab surfaces company blogs.  

HubSpot and Pipedrive integrations indicate which accounts have been added and when they were last updated.  Users have one-click access to the CRM records.

“I am delighted to welcome Ricochet to the Cognism family,” said Isilay. “Paul [Smith] and his team have built a very impressive tool that is trusted by thousands of sales professionals in the B2B space. They solve a very difficult problem. Their focus on data quality makes them an easy fit for us at Cognism, being a world-leader in providing compliant business data. I am looking forward to working with everyone at Ricochet and helping our customers find and deliver new revenue opportunities in 2021 and beyond.”

The acquisition is IP-only, with no employees joining Cognism.

The free Ricochet Chrome extension launched this summer and has quickly been iterating, adding new functionality through the summer and fall.

Ricochet is Cognism’s second acquisition this year.  In May, Cognism picked up signature marketing firm Mailtastic.