Datanzye Insider Dropping LinkedIn Feature

Technology sales intelligence vendor Datanyze has informed users of its Insider Chrome plug-in that they are phasing out their LinkedIn functionality.  Free users were turned off on April 14th and subscription users will lose access when their contract comes up for renewal.  The Chrome extension places a small Datanyze icon on LinkedIn executive profiles which allows users to import contact data to Insider.  They also offer a list feature which allowed users to select groups of individuals for import.

Datanyze Insider captures contacts from LinkedIn lists for import, with emails, into CRMs. Unfortunately, this feature is being phased out.
Datanyze Insider captures contacts from LinkedIn lists for import, with emails, into CRMs. Unfortunately, this feature is being phased out.

In lieu of LinkedIn prospect loading, Datanyze suggests two other methods for obtaining contact information:

  • Right clicking on any name in a Google search, Crunchbase profile, or executive page bio and select Datanyze Insider “to run our manual email finder.”  The finder provides email combinations tied to confidence scores.
  • Uploading lists of names for matching.  The “People to List” CSV file import contains five fields: First Name, Last Name, Title, Company, and Domain.  First Name, Last Name and either the Company or Domain are required for matching.

Interestingly, both SalesLoft and Datanyze switched from prospect discovery on LinkedIn to Account Based Sales Development (ABSD) after phasing out access to LinkedIn.  So long as LinkedIn was an easy method for acquiring names, the firms focused on LinkedIn mining.  Once they lost that valuable feature, they began to search for less parasitic, more value-oriented positioning and features.

Datanyze also offers web-mined company profiles alongside their tech platform intelligence.  Company information includes sizing data, CrunchBase and AngelList categories, Alexa rank, a business description, social media links, Google News, Google Map, and an integrated Twitter feed.

“The average sales pitch is no longer good enough. With the amount of messages buyers receive every day, sales has become less about volume and persistence, and more about context and timing,” said CEO Ilya Semin. “For technology companies, that means understanding your prospects’ tech stack and knowing who’s in the midst of evaluating providers in your space. This kind of intelligence — or what we call ‘technology data’ flows through every solution we provide and is at the core of what we do.”

Datanyze is backed by Google Ventures and Mark Cuban.  They currenly have 600 customers including Marketo and Hubspot.

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