Quora: Why is My Information on Zoominfo?

 

I recently answered two posts on this question.  As Zoominfo data collection is opt-out versus opt-in, executives are sometimes concerned about what is being collected and how they can opt-out.  Here is my post:


ZoomInfo collects data about US and international businesspeople. Information is gathered via web crawling (for biographic data) and email plugins that collect signature information such as name, title, company, direct dial, and email. This information is then available to its customers who use it primarily for sales, marketing, and executive recruitment. Customer use cases include prospecting lists for B2B email and telemarketing campaigns, data hygiene (i.e. confirming you are still at a company and that your contact information is accurate), and call prep prior to telemarketing or recruitment calls.

Here is an example of how they provide additional information about you to LinkedIn users via their ReachOut Chrome plug-in:

The ZoomInfo ReachOut Chrome connector provides just-in-time company and executive intelligence from corporate websites and LinkedIn.
The ZoomInfo ReachOut Chrome connector provides just-in-time company and executive intelligence from corporate websites and LinkedIn.

ZoomInfo does not collect any consumer or credit information. Thus, they have no lifestyle data, political affiliations, donations, income estimates, age, family details, credit histories, personal emails, or housing data. They focus strictly on your professional persona. 

The one exception to consumer data collection is mobile phone numbers, which straddle the line between consumer and business.  Zoominfo publishes these numbers, but in the context of business profiles.

ZoomInfo’s privacy rules and how to opt-out of their database can be found on their website.


If you would like to know more about ZoomInfo, I cover them on my blog.

If you are interested in Zoominfo as a company, I also covered their June 2020 IPO.

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