Sales Enablement Platform vendor Seismic included a set of new reports, dashboards, and alerts in its fall release. Seismic users may deploy pre-built dashboards or build custom reports and visualizations specific to their business requirements. Other new tools include report auto-sharing and data change alerting. [Part I covered Seismic’s approach to bottom of the funnel metrics.]
Seismic offers multiple levels of reporting:
- Out-of-the-box reports and dashboards
- Bespoke reports built from out-of-the-box reports
- Business Intelligence (BI) integrations for Tableau, Domo, and other BI services
- Snowflake Secure Data Sharing.
Bespoke dashboards are available by persona and role. Reporting supports KPI filters and widgets that let users drill down to answer specific questions.
Five role-based dashboards support content owners, CROs, CMOs, sales managers, and platform admins. Seismic’s Content Analytics “now includes actionable, curated, out-of-the-box reports, and visualizations tailored to the distinct challenges of specific roles,” blogged Seismic Product Marketing Manager Elaine Stone. There are no “superfluous metrics to distract you or slow you down; just the relevant reports and visualizations you need to understand what’s happening and take informed action, leverage your discipline’s best practices, and create your own custom reports to go deeper.”
“By merging your bottom-of-the-funnel data with other cross-functional data sets such as CRM, HR, and customer success, your go-to-market team will have a holistic, yet singular, source of truth to answer its most challenging business questions. Armed with shared answers, you’ll be equipped to build executive alignment, boost confidence in the teams’ ability to hit numbers, and scale best practices that truly move the needle…Proof of their team’s impact on revenue becomes the Holy Grail—the key to justifying headcount and budget.”Seismic Product Marketing Manager Elaine Stone
“With Seismic, we’ve been able to gain visibility into ‘dark data’ — all the data you usually can’t access and can’t analyze. There’s no greater repository of dark data than around the use of content in sales and marketing. We use Seismic to shine light on that data,” said Eric Duerr, Domo VP of Marketing. “When we create content, we can look in Seismic to determine what’s being used by sales, and what’s working and what’s not with prospects and customers. And we can ensure sellers are using the most effective content as possible to support the customer journey.”
Snowflake Secure Data Sharing is supported out-of-the-box, delivering “an extra layer of insights” and reducing the time spent on data prep tasks such as merging and loading data. Snowflake improves “time to insights” with “ready-to-query” content data.
“Snowflake Secure Data Sharing enables frictionless, secure sharing of live data within an organization and between organizations, so users can unveil insights to help transform their sales process and deliver meaningful business value,” said Snowflake VP of Customer Product Strategy, Matt Glickman. “We’re excited for Seismic and their customers to leverage Snowflake for fast, easy, and secure access to their content analytics.”
Seismic also enhanced the integration with Percolate, its enterprise content marketing platform, allowing marketers to measure content performance across their sales and marketing channels. Marketers can determine how sales reps are consuming and using Percolate content published in Seismic.
Improved analytics and reporting associate work to outcomes, optimize content and go-to-market strategies, drive data-driven decisions, identify what is and isn’t working, and quantify and communicate platform adoption and ROI.
Seismic grew 537% between 2016 and 2019 and placed 234th on the 2020 Deloitte Fast 500 Technology list. With the Grapevine6 acquisition (covered tomorrow), the firm now has over 1000 employees across fourteen offices. Its 600 enterprise clients include American Express, ADP, SunTrust, T-Mobile, and IBM.
Before I finished writing this post, Seismic acquired Grapevine6 and launched LiveSocial.