Predictive Analytics company Mintigo unveiled its new MintigoAI service. Mintigo describes their solution suite as “a comprehensive intelligent customer engagement platform powered by AI” for mid-size and enterprise companies to “drive greater pipeline and revenue.” The “customer lifecycle solution” includes CRM and MAP connectors, ABM targeting tools, inbound lead enrichment and prioritization, upsell / cross-sell recommendations, and a new Buying Stages capability.
Buying Stages determines where accounts and leads are in their buyers’ journey. The solution assesses lead enrichment, fit, intent, and behavior data to determine customer intent and stage. Data is sourced from 1.7 billion user interactions per day spanning 13 million global companies. Buying Stages tags accounts into three categories: Target (based on fit), Awareness (based on intent), and Consideration (based on behavior). Buying Stages evaluates the “aggregate actions of leads” and weighs both anonymous web traffic and site visit activity. Mintigo also factors in firmographic, technographic, and social intelligence.
“To plan, strategize and execute B2B marketing effectively in today’s world, marketers need a high-definition view of their customers,” blogged CEO Jacob Sharma. “Using AI and predictive analytics, we built MintigoAI to mine billions of data points and identify the set of insights that make a company’s actual customers unique. These insights range from hiring patterns to technology installs to firmographic data, and much more. The result of this process is the ICP, which MintigoAI uses to identify right targets within existing marketing databases and proactively discover new high-propensity targets that display the ICP characteristics.”