RelPro: Adding Tech Search to Relationship Intelligence

RelPro's new Technology Search combines firmographic searching with Product and Vendor fields from HG Data.
RelPro’s new technology search combines firmographic searching with product and vendor fields from HG Data.

RelPro has licensed the HG Data company technology dataset for inclusion in their relationship intelligence database.  The new content will assist sales and marketing teams in prospecting for companies and executives based upon the corporate technology stack.  The dataset covers 100 million contacts across ten million companies.

“RelPro’s mission has always been to leverage data and analytics to help companies generate higher revenue through smarter prospecting and lead generation” said Martin Wise, RelPro CEO, “We are frequently asked by our customers if we can help them shorten their sales cycle. One key contributor to an accelerated sales process is accurate firmographic data which enables the right prospects to be targeted. By partnering with HG Data, we enable our technology customers to access valuable intelligence on installed technologies which connects with RelPro’s sales and marketing intelligence analytics for efficient lead generation and increased conversion rates.”

RelPro provides access to Zoominfo executives, Dun & Bradstreet companies, BoardEx linkage, and the HG technology stack.  Contact profiles include work histories, education, awards, industry associations, memberships, and “relationship intelligence” from news, social media, and the open web.

RelPro supports exporting to CSV and Salesforce, but does not discuss an AppExchange service.

RelPro is at the upper end of the sales intelligence product pricing range.  RelPro begins at $1,200 per user but is limited to 800 profile views and 10 weekly alerts.  The Team edition is priced at $6,000 for five users and provides 30 alerts per user but only 4,500 profile views.   If companies are looking for additional email alerts, they are available in packages of 50 profiles for $125 per month.  Tech searching is extra.

RelPro also offers data enrichment services.