Sales Intelligence vendor RelPro, which focuses on the financial services sector, added banking services intent data and Commercial Real Estate (CRE) title and mortgage intelligence to its platform. Both datasets are available as premium offerings.
The intent data, sourced from Zoominfo, contains 66 signals related to financial research and products. RelPro has removed the noise from thousands of non-relevant topics by limiting the topics to standard commercial banking services.
Users may screen against the intent topics, spike period (last week to past three months), audience strength, signal score, minimum spikes in the date range, and standard firmographics. Audience strength and minimum spikes ensure that the research is broadly based and sustained, avoiding spurious spikes created by a single employee doing heavy research on a topic for a day or two.
Audience strength is an intent distribution score containing the volume of searches on a topic across a company’s IP addresses. Other variables include the number of IPs at a company, the number of days investigating a topic of interest, how many times they viewed the page, and company size.
The minimum score lets banking professionals dial up or down the precision. Intent data falls along a bell curve, with sixty being a twenty percent increase in topical activity. Sixty, the lowest signal score for screening and presentation, is a relatively low threshold, particularly if the search is being performed across multiple weeks or months.
An intent tab lets Relationship Managers view an account’s spiking topics and each topic’s signal score, audience strength, and spikes in date range, helping them determine which financial products may be of interest to the account. If there are multiple signal spikes over a date range, the signal score is the average of the spike scores.
A last signal date indicates the last time the topic spiked, while the spikes in date range indicate the frequency of spikes over the date range. These fields help determine the recency and frequency of interest, particularly if low signal thresholds or a long search period have been selected.
RelPro added eight million CRE loans to its platform, helping financial services companies target companies and assess risk. Mortgage fields include property type, lender, loan amount, assessed value, execution, and maturity dates.
Users can view mortgage data and screen against it in Build-a-List. Along with CRE data, RelPro provides UCC (US liens), PPP and PPS loans (pandemic), and 7A and 504 (Small Business Administration) loans.
RelPro did not disclose the source of its CRE mortgage data.
RelPro claims that 50% of the top US banks license its service.