Zylotech added Bombora surge data to its Customer Data Platform (CDP). Bombora’s third-party intent file is gathered from over 4,000 B2B media sites and helps identify accounts with surging interest in B2B topics. The partnership helps “find and drive active demand into the funnel, empowering sales teams to prioritize accounts and win more business.”
Zylotech describes itself as a “self-learning B2B customer data platform that ensures customer profile enrichment, predicts purchases, and brings relevancy-based recommendations towards unprecedented lift.” Features include data health reports, next best actions, lead scoring, propensity predictions, prescriptive micro-segments, dynamic segmentation, GDPR support, ID resolutions, anonymous visitor data resolution, look-a-like audience prospecting, and 360 Customer Views that incorporate hierarchies.
“Self-learning” means that the CDP automatically and continuously detects and creates customer matches across different data sources.
“Bombora’s intent data coupled with Zylotech’s unified view of all customer data means marketing and sales now have a single, seamless way to identify ideal B2B buyers and drive more conversions. Marketers can personalize their campaigns specifically to the buyer’s intent, allowing sales to focus on buyers with expressed interest, and proactively engage in the decision-making process armed with customer insights.”Zylotech Chief Revenue Officer Patrick O’Brien
Zylotech supports HubSpot, Eloqua, Marketo, Salesforce, Tableau, MailChimp, and LiveRamp.
Zylotech is based in Cambridge, MA and has 40 employees. It received a $5.5 million Series A last October and $6 million in total funding.