Tag: Benelux

Leadinfo Acquires Leadcamp

team.blue subsidiary Leadinfo acquired Intent-based Sales Engagement Platform Leadcamp.  Leadcamp expands the Leadinfo value proposition from web visitor tracking to broader lead engagement.  Leadcamp, based in Ghent, Belgium, captures email, web, meeting, and content engagement and employs AI to identify “high-intent active prospects.”

“We always want to offer our customers new products to make them more effective in their chosen markets,” said team.blue Group CEO Claudio Corbetta.  “This acquisition is a great example of investing in a fast-growing business to advance our expertise and product range in the lead generation space.”

The Leadcamp Heat Score measures multi-channel engagement providing both a composite score and engagement by channels.  Additionally, AI-powered notifications let reps be “proactive and timely” in their follow-ups, “avoiding missed opportunities” and increasing the odds of closing each deal.

Heat Scores also act as customizable triggers for reminders and alerts, streamlining the buying journey.  Triggers include form submissions, multiple website visits within a prescribed period, Heat Score thresholds, and calls made.  Leadcamp claims that trigger automation speeds up the buying process three-fold.

Email functionality includes sales email tracking, link monitoring, engagement analysis, and a content library.  Sales teams also have access to sequences (cadences), templates, and volume throttling.

“We are excited about the acquisition of Leadcamp and the addition of their expertise in targeted marketing campaigns and automation tools to our platform,” commented Leadinfo Founder Han Kleppe.  “This acquisition will enable us to better support our customers in finding new customers and to put their lead generation on autopilot.”

The Leadcamp acquisition is the second European firm folded into Leadinfo since it was acquired by team.blue last July.  In October, it acquired German visitor tracking firm Webprospector.de.

Leadinfo claims to be the market leader in Benelux and the most prominent international provider in the D-A-CH region.  It consolidated its position in the Netherlands over the past eighteen months with the acquisitions of Leadexpress (December 2021) and LeadElephant (January 2022). 

Leadinfo supports over 3,000 customers in Benelux, D-A-CH, Great Britain, and Scandinavia.  Customers include Lavazza, Quis Machinery, Channable, and Creditsafe.

Leadinfo was named a 2022 Fast 50 technology growth leader by Deloitte, placing 8th in the Dutch market.

Leadinfo Acquires WebProspector.de

Dutch lead generation vendor Leadinfo is acquiring WebProspector.de, a German visitor tracking company, with the deal closing on November 1.  Deal terms were not disclosed.

The acquisition expands Leadinfo’s presence in Germany.  It acquired Leading Reports in April and opened an office in Düsseldorf in July to improve its sales and support in German-speaking markets.

Leadinfo claims to be the market leader in Benelux and the most prominent international provider in the D-A-CH region.  It consolidated its position in the Netherlands over the past year with the acquisitions of Leadexpress (December 2021) and LeadElephant (January 2022). 

Leadinfo supports over 3,000 customers in Benelux, D-A-CH, Great Britain, and Scandinavia.  Customers include Lavazza, Quis Machinery, Channable, and Creditsafe.

Both Leadinfo and WebProspector.de have focused on their partner networks, with Leadinfo supporting over 1,100 partners.

WebProspector.de clients will migrate to the Leadinfo platform and benefit from a broader set of integrations.  Leadinfo supports over fifty platforms, including Slack, Salesforce, Microsoft Dynamics 365, HubSpot, and Salesloft.

CRM integrations are bi-directional, with Leadinfo performing duplicate checking against lead and account records.  When sending to CRM, companies may be added as Lead or Account record types.  Additionally, company profiles include deal and task information gathered from CRMs, and users can create new deals and tasks from Leadinfo.

team.blue visitor information displayed in the Leadinfo service.

The Leadinfo platform supports a visitor inbox, real-time lead alerts, web forms, visitor browsing recordings, and triggered workflows.  In addition, its programmatic functionality supports Google Ads and LinkedIn retargeting.

Liquid Content, its site personalization functionality, adjusts websites based on firmographics.  As a result, marketers can customize the text, video, content, and images presented to the visitor, allowing them to segment their website presentation.

Leads are enriched by IP address matching against a reference database of 220 million global businesses.  Firmographics are gathered from global registry filings and web crawling.   Firmographics include address, phone, year founded, industry codes (US SIC 87 and local codes), sizing data, company logos, social media links, business descriptions, etc.  Legal information includes the registration number, entity type, ultimate parent, group size, and employees in the group.  Business descriptions are generally available in the local language.  Other information includes a pinned Google map, page view information, Leadinfo’s lead score, and Leadinfo tags.

Leadinfo company profiles include a proprietary lead score based on visitor behavior.  However, lead scores do not yet adjust for firmographic fit; thus, a company may score high based on behavior but may not be a qualified lead.

Leadinfo displays HubSpot Deal and Task information. Sales reps can also create new tasks and deals from Leadinfo.

In July, Leadinfo was acquired by team.blue, a European cloud services provider with an office in fifteen European countries and Turkey.  CEO Han Kleppe and the rest of the management team continue to run Leadinfo as an independent subsidiary.

Leadinfo is growing rapidly and was recently named to Deloitte’s Fast 50 technology list for the Netherlands.