Vertical IQ launched a freemium market research service that provides “foundational information” for over 280 industries. Vertical IQ writes plain English industry overviews for bank managers, consultants, and accountants. However, the research has broad value to other functions such as strategic sales, market planning, and procurement.
Previously, professionally sourced industry research was only accessible by purchasing individual reports or subscription licenses, but the business model is evolving. To fill a market need, Vertical IQ is now offering much of its valuable industry insights for free. This innovative approach delivers market research on a freemium, just-in-time basis – a first in the marketplace.
“Vertical IQ Freemium was created to fill the void for an easily-accessible, user-friendly industry research product. This new free version of our popular research platform puts valuable industry insights at the tips of your fingers in a matter of seconds.”Vertical IQ co-founder, Bobby Martin
The free content covers the first three sections of the Vertical IQ reports: Overview, Industry Structure & Forecast, and Industry Trends. Full reports are available on a pay per view basis ($99) or via a subscription ($1,099). The Full report spans an additional nine chapters:
- How Firms Operate
- Risks to Watch Out for
- Quarterly Insights
- Working Capital
- Call Prep Questions
- Financial Statistics
- Business Valuation
- Web Links
The Full report is downloadable as a PDF file and includes access to report updates over the next year.
The annual subscription covers 400 industries and 325 local US economies. Updates and industry news alerts are emailed quarterly. The subscription service also supports mobile access, a Sales Kit which “Integrates industry insight into your contact strategy by sharing deliverables with business owners,” and an industry ranking tool.
Vertical IQ competes against D&B First Research and IBISWorld. All three provide plain English market research for financial services firms and sales professionals. Vertical IQ has over 35,000 users. Research is updated monthly.