The DiscoverOrg acquisition of NeverBounce was in the works for six months and began with DiscoverOrg’s search for a verification vendor that could better handle large scale processing. “It’s a core competency we wanted to own,” said DiscoverOrg CEO Henry Schuck.
DiscoverOrg is retaining the NeverBounce team of fifteen, but shuttering its smaller Salt Lake City office with employees being relocated to Cleveland. The acquisition was announced on March 5th.
NeverBounce 2018 revenue was $4 million and included both B2B and B2C marketing file enhancement revenues. Terms of the deal were not disclosed.
will continue as both a standalone offering and be integrated into the merged
DiscoverOrg / Zoominfo platform.
The combined platform is planned for launch in five months.
“When we made the ZoomInfo acquisitions, the promise was that this would strengthen differentiators around the quality of data we deliver. The NeverBounce acquisition is a very clear incremental addition to that value. It helps us enhance the quality of information we deliver immediately.”
DiscoverOrg President Katie Bullard
you count Zoominfo’s September acquisition of Datanyze,
DiscoverOrg has acquired three companies in the past six months. The
transaction doubled the company headcount to around 1,000 employees. But
Schuck isn’t closing the door on acquisitions saying that he will be
opportunistic in his approach.
“There are a lot of companies in our space that we follow,” he said. “If the opportunity is right, we have been quick to do acquisitions. There’s a big opportunity for consolidation in our industry so that customers don’t have to go to 19 different vendors for data and data cleansing needs.”
NeverBounce claims a 99.9% email delivery rate and a 97% SLA. Emails are classified into five categories: Valid, Invalid, Accept All, Unknown and Disposable. The service confirms that domains are live, flags duplicates, and repairs syntax prior to processing.
“A big part of our value proposition to customers is we provide the highest quality data in the marketplace. A big part of that is ensuring the email addresses are deliverable and high accuracy.”
DiscoverOrg CEO Henry Schuck
Integration will be a significant operational issue for DiscoverOrg. While they previously acquired iProfile and RainKing, those were similar companies, so the integration was focused on quickly reprocessing their datasets through DiscoverOrg editorial validation and migrating customers to the DiscoverOrg platform. The recent acquisitions – NeverBounce, Zoominfo, and Datanyze, which was acquired by Zoominfo in September – are complementary assets so merging applications present a greater level of technical risk than their previous acquisitions. However, email validation is already part of ongoing data quality processes at Zoominfo and DiscoverOrg, so the execution risk associated with NeverBounce is lower than Zoominfo and Datanyze.
is a logical acquisition following Zoominfo as it allows them to build email
hygiene services into Zoominfo and DiscoverOrg while reducing the cost of email
validation across Zoominfo and DiscoverOrg’s set of contact profiles with
emails. Over the past few years, the sales intelligence vendors have been
building out B2B marketing services including email verification, data
enrichment, and ICP / TAM analysis. As DiscoverOrg has long positioned
itself as the highest quality source of executive contacts, NeverBounce helps
burnish that positioning as they expand their contact coverage twenty-fold.
“While finding net new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems. Our partnership with NeverBounce makes solving both of these challenges easier for our customers.”
DiscoverOrg President Katie Bullard
we announced the combination of DiscoverOrg and ZoomInfo, we promised to
deliver on the B2B data trifecta: the best, bar-none, quality, quantity, and
depth, and this announcement only reinforces our quality differentiator in the
market,” said DiscoverOrg CEO Henry Schuck. “We are now embedding
NeverBounce’s email verification tools directly into our data and research
team’s processes to lower the email bounce rates in both platforms AND over the
next few months, we will integrate it into several of our customer-facing tools,
including our data enrichment platform, Enrich.”
will continue as a standalone data hygiene offering. DiscoverOrg and
Zoominfo may purchase NeverBounce services at a discounted rate. NeverBounce
list pricing begins at 0.8 cents on 10,000 processed emails and drops to 0.3
cents on one million records. Marketers can pay for each list or purchase
credits in bulk. There is no charge for de-duplication services. There
is also no charge for manual list reviews kicked out by the platform to their
10,000-record file is processed in two to ten minutes with 100,000 records
processed in 45. NeverBounce claims bank-level security and European
privacy support (GDPR and the EU-U.S. and Swiss-U.S Privacy Shield Frameworks).
thrilled to partner with DiscoverOrg to extend our mission to improve the
success of go-to-market efforts,” says Brad Owen, NeverBounce CEO. “Every
bad email address can cost an organization up to $11 per record, which equates
to millions of wasted dollars for many companies. Together, DiscoverOrg
and NeverBounce are committed to ending the curse of bad sales and marketing
NeverBounce has 100,000 clients and was established in 2014. The acquisition price was not disclosed. NeverBounce has fifteen employees and will retain its office in Cleveland with Salt Lake City employees being relocated.
Update (3/5/19 5:30 PM EST) Amended the last sentence about employees.
Dun & Bradstreet completed its privatization Friday morning. The firm is now controlled by CC Capital, Cannae Holdings, Bilcar, LLC, Black Knight, Inc. and funds affiliated with Thomas H. Lee Partners, L.P. The original offer was tendered on August 8, 2018.
As previously announced, the firm will be led by new CEO Anthony Jabbour and new President Stephen C. Daffron. William P. Foley II has been named the Executive Chairman of Dun & Bradstreet’s Board of Directors.
leadership team indicated that the mission of the firm, “to help our customers
improve their business performance through data and insights,” is unchanged.
Likewise, there are no significant changes in direction. “We plan to
invest in several key areas to strengthen our core data assets, create
high-value analytics, enhance our technological capabilities, and deliver a
top-notch customer experience.”
The firm is
positioning privatization as a strategic advantage. “We now have greater
flexibility to build a competitive advantage in the vibrant market for data and
insights; an edge that we are confident will benefit our customers. Now more
than ever, we will have the opportunity to offer solutions to accelerate
revenue, reduce cost, manage risk and transform businesses. We plan to invest
in several key areas to strengthen our core data assets, create high-value
analytics, enhance our technological capabilities, and deliver a top-notch
“For 177 years, our mission has been to help customers leverage data and insights to improve business performance. The next evolution of Dun & Bradstreet’s history will expand the value we bring to our customers around the globe. The journey ahead is a big one for all of us, and the potential, vast. Our executive team and employees around the globe are excited to work with our customers and partners on this next chapter in our iconic brand’s history.”
Dun & Bradstreet Announcement
Dun & Bradstreet
was purchased by the investor group for $145 per share ($6.9 billion when
including acquired debt of $1.5 billion)
Dun & Bradstreet posted $1.7 billion in 2017 revenue. The firm employs 4,900 globally and provides risk management (supplier and credit risk) and sales & marketing services. Key product include RMI, D&B Hoovers, D&B Optimizer, and Audience Solutions. Its D-U-N-S Numbering system is the de facto global company numbering system and often required by banks and federal contracting. Other key assets include their global company linkages and the WorldBase file of 300 million active and inactive companies.
The acquisition moves DiscoverOrg into the number two position in the Sales and Marketing Intelligence space with $230 million in joint revenues. Only LinkedIn Sales Navigator has a larger market share.
leaked the deal on January 25th indicating that “Zebra” was a direct
competitor. According to Debtwire, DiscoverOrg was “pitching its unrated
buyout loan package on strong recent growth and a story that the whole will be
greater than the sum of its parts, said five buysiders familiar with the
deal. Meanwhile, levering up the capital structure draws attention to the
borrower’s ability to meet synergy projections – which could crimp its free
cash flow, especially amid an ambitious technology integration plan, they
indicated that the acquisition was priced at $800 million, a three-fold
increase from Great Hill’s summer 2017 acquisition price of $240 million for
Zoominfo. Debtwire also indicated an FY18 management adjusted EBITDA of
$62.7 million for DiscoverOrg and $17.7 for Zoominfo.
Revenue growth for both companies is strong. DiscoverOrg has made the Inc. 5000 list for eight straight years and Zoominfo for the past four years. Debtwire indicated revenue growth figures of 26% and 30% over the past two years for DiscoverOrg with revenue hitting $152 million in 2018. Zoominfo has grown at an even faster pace over the past two years with growth rates of 63% and 44%. Thus, Zoominfo revenue grew from $39 million in 2016 to $91 million last year.
Based on the
Debtwire revenue numbers for 2018 and historical revenue figures from the Inc.
5000 list, DiscoverOrg had a seven-year CAGR of 61% and Zoominfo of 34%. Zoominfo’s
growth rate is mostly organic while DiscoverOrg’s organic seven-year CAGR,
after adjusting for RainKing revenue, is around 53%.
firms are strongly complementary. Zoominfo provides the deepest set of
B2B emails and direct dials with content mined from email signature
blocks. DiscoverOrg offers deep technology profiles (technographics and
project plans) alongside human verified bios (skills, responsibilities,
education, work histories, emails, direct dials, and social links), org charts,
and company profiles. DiscoverOrg’s human verification supports a 95%
data quality SLA for its contacts. Zoominfo’s Datanyze acquisition
provides DiscoverOrg with additional NLP tools for determining products and
vendors alongside market share analytics tools for marketing and competitive
data is rapidly changing and your data platforms must be built to adapt,” said
Zoominfo CEO Derek Schoettle in September. “ZoomInfo has the largest,
most complete data set of companies and contacts and a goal to enable our
customers to automate, process, curate, and present the data on-demand and in
real-time. Delivering industry-leading technographics, the Datanyze technology
will be a significant addition to help us deliver the right data, at the right
time, to the right person.”
deep, research-verified, actionable insights coming together with ZoomInfo’s
comprehensive coverage of 100M business professionals is an unrivaled combo,”
said the firm. “We each employ different, but highly advanced
technologies and tools to gather, cleanse, and maintain at an unparalleled
“To effectively capitalize on growth opportunities, companies of all sizes need accurate firmographic, technographic, contact, and intent data. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”
DiscoverOrg CEO Henry Schuck
past few years, sales intelligence has moved from a standalone browser research
service for sales reps to an integrated workflow solution tied into CRMs,
Marketing Automation Platforms, Sales Engagement Platforms, Chrome Browsers,
and email. DiscoverOrg has been at the forefront of these integrations
with a broad set of platform connectors. CEO Henry Schuck emphasized
these workflow tools during the announcement. “High-quality data is the
fundamental go-to-market requirement for growth. In the near future, CRM and
marketing automation systems will be defined not by their empty-box
capabilities – but by the data that is housed inside them.”
complementary, the combined companies remain weak with respect to deep company
profiles. DiscoverOrg recently added family trees, but they are to the
subsidiary level, not branches. They also lack public company financials,
US and UK filings, SWOTs, and industry research.
DiscoverOrg acquired rival RainKing in August 2017, CEO Henry Schuck stated the
following goal, “The path to rapid revenue growth is paved with highly
accurate, actionable, and predictive sales and marketing data, and the
combination of RainKing and DiscoverOrg means that our joint customer base has
access to an extraordinary portfolio of data, contextual buying insights, and
predictive intelligence. We are building a company that is to sales and
marketing intelligence what Salesforce is to CRM.”
vision was updated today:
“Every sales and marketing team will have a go-to-market operating system that identifies the prospects that should be engaged every day, week, and month based on buying signals and intent data collected in a multitude of different ways. Even better, they have deep insights on the buyers who are making the purchase decisions with accurate contact, org chart, technographic, and firmographic data. It’s all at their fingertips and it’s all served to them dynamically – wherever they are working.”
stated that support, service, and sales for all products will continue.
Both platforms will be sold for the next six to twelve months “with highly
coordinated sales and marketing efforts to ensure customers realize the most
value from the platform(s) that best serve their needs.” In March, joint
customers will have a light integration between the two platforms followed
quickly by DiscoverOrg customer access to Zoominfo company and contact data.
combine the best of both platforms over the next year, customers will have the
best, bar-none, B2B intelligence platform -the highest quality data with the
broadest coverage and deepest actionable insights,” said the firm.
company has 15,000 active customers and 120,000 active users, with the Zoominfo
acquisition trebling the customer count.
stated that there are no plans to shutter any of Zoominfo’s locations and that
hiring will continue for all Zoominfo offices. Zoominfo has more than
doubled its staff over the past year with headcount spread over six locations:
Waltham (MA), San Mateo (CA), Grand Rapid (MI), St Petersburg (Russia), Kazan
(Russia), and Ra’anana (Israel). Zoominfo moved into a new headquarters
location in Waltham, MA just last month. The lease provides space for up
to 450 employees. Globally, DiscoverOrg has over 1,000 employees.
DiscoverOrg’s investors include TA Associates, The Carlyle Group, and 22C Capital.
Update: The transaction officially closed on February 8th.
“ As a private company, Dun & Bradstreet is well positioned to reinvigorate growth and I look forward to partnering with [new CEO] Anthony [Jabbour], [new President] Stephen [C. Daffron] and the Board in my new role. Building on Dun & Bradstreet’s strong platform as a global leader in business insights, I look forward to improving growth and customers’ experience, while increasing operating efficiencies to deliver enhanced business solutions across the world.”
William P. Foley II, Executive Chairman of Dun & Bradstreet’s Board of Directors
It looks like the Dun & Bradstreet privatization is going better than Theresa May’s Brexit plans. The UK Financial Conduct Authority approved the sale of Dun & Bradstreet to an investor group led by CC Capital, Cannae Holdings, Bilcar, LLC, Black Knight, Inc. and funds affiliated with Thomas H. Lee Partners, L.P. At this point, all governmental approvals have been granted.
The deal entered a fifteen day debt financing window which ends on February 7th. The deal is expected to close no later than February 11th.
EMIS, a research service for emerging markets, was sold by Euromonitor Institutional Investor to CITIC Capital and Chinese media company Caixin Global back in April. CITIC is an alternative investment management and advisory company. Also included in the sale was CEIC data, a provider of global time series data. The two businesses, jointly named ISI Emerging Markets, have been run in parallel and will continue to do so, but sales operations have been merged. Sales continues to be organized regionally, and some product specialization will be retained.
is headquartered in Hong Kong with offices in eighteen countries. The
firm has over 500 employees located in both emerging and developed
countries. The two firms reported an operating profit of £11.9 million
($15.1 million), as disclosed in the notes to Euromoney’s 2017 annual accounts.
The firms reported 2016 revenue of about $52.7 million and EBITDA of
$14.5 million. Based on 2016 turnover and the $180.5 million purchase
price, the deal had a 3.4 multiple.
delivers news, research, analytical data, and peer comparisons for over 125
emerging markets. The content is multi-lingual and serves researchers,
industry analysts, corporate strategists, credit analysts, and business
development professionals. Customers are found in corporate and
investment banking, consultancies, private equity, government, and academia.
EMIS displays news and research from 7,000 publications and 3.6 million emerging market company profiles, two million of which include financials. Industry sources include BMI Research, Technavio, MarketLine, Mintel, and Euromonitor. Sixteen languages are supported for content and UI along with cross-translations between the languages.
products have regional strengths. CEIC began with a Chinese focus twenty-five
years ago and is strongest in Asia. EMIS began in Eastern Europe, but now
generates half of its revenue in the Americas. Asia now represents 25% of
its revenue with India its fastest growing market.
Product Officer Diego Obere said that “the majority of our employees are
based in emerging markets, allowing us to establish an unrivalled level of
expertise on these often opaque countries.” The firm’s “focus [is] on
providing our clients with information on countries that are classed as
emerging markets. Over 90% of our 5,000+ content sources are from emerging
product roadmap includes an improved EMIS UX, upgraded industry pages, and
investments in improved mobile and API access.
Channel-wise, EMIS partnered with EBSCO and ProQuest for university distribution. The firm supports both subscription access and on-demand research purchases.
Technology marketing services vendor Aberdeen acquired intent vendor The Big Willow, creating anew marketing category of intent qualified leads for sales reps. No financial details were provided.
The Big Willow describes itself as the “the leader in buyer intent data science and intent-targeted digital advertising.” The firm monitors billions of daily web interactions to determine the interest intensity level across product categories. The goal of intent data is to identify prospects early in the buying cycle so that vendors can begin marketing to them before they reach out to competitors, “thereby providing sellers a first-mover advantage and resulting in vastly more effective marketing and sales investment.”
Aberdeen CEO Marc Osofsky explained why a market research firm bought a source of intent data, “B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improvethe performance of marketing and sales. Our role is to capture and analyze this new buyer behavior data to help our clients improve marketing and sales performance.”
The Big Willow captures keywords and IP addresses and links them to D-U-N-S locations. The firm also performs natural-language indexing of web sites for keyword assignment.
“We are focused on helping clients convert intent data into new wins,” said Osofsky. “The addition of The Big Willow makes us the only company with all ofthe necessary capabilities to deliver results from the power of intent data.”
Buyer intent data captures the online research of actual buyer journeys and determines a purchase intent signal from the noise of normal activity. Doing this at internet scale with keyword precision creates the most accurate way to predict who’s in market for your products or services. Companies use these predictions to improve the performance of account-based marketing, targeted advertising, demand generation programs, content marketing and more.
By combining The Big Willow’s online interactions (topic, keywords, PageURL, andOpt-in), Aberdeen’s targeting data (company, location, contacts), and first-party visitor intelligence and win/loss history, Aberdeen builds models to identify sales ready leads. Aberdeen further helps identify opted-in, qualified contacts via its research library and call center. Models are based on 18 months of buyers’ journeys indexed down to the device id.
“Marketing often struggles to deliver sales ready leads – content syndication leads can stall out in nurture, ABM activity does not lead to sales meetings,” says Aberdeen. “Our Intent Qualified Demand programs deliver because we do what the other approaches lack. We reach out as Aberdeen to target titles at in-market companies with research-based self-assessments to qualify
Aberdeen’s approach differs from predictive analytics in that they identify specific contacts showing current interest whereas predictive analytics models focus more on identifying companies which are similar to current customers. Based on their buyer journey data and client closed/loss history, Aberdeen claims that their models achieve 91% accuracy in predicting purchase intent based on blind tests run by clients.
The Big Willow tracks buyer journeys across 3.7 billion device ids and 12 billion webpages. The firm captures 480,000 keywords. Aberdeen claims to offer “the largest, most accurate and highly targeted [intent data] in the market today.”
To further its goal of identifying Intent Qualified Opportunities, Aberdeen has grown its contacts file to 60 million names tied to geolocations and companies.
“Combined, Aberdeen and the Big Willow now deliver intent-qualified opportunities that include the specific company location of the intent and the target titles’ contact info,” said the firm. “Clients have the option of a full-service, cost per lead program, a data lake delivery, or the opportunities and contacts sent directly into their CRM.”
The Big Willow CEO Charlie Tarzian has been named President and Chief Innovation Officer of Aberdeen while Keith Blackwell has assumed the position of Aberdeen Chief Operating Officer.
The Aberdeen Group was spun off of Harte-Hanks several years ago and contains Aberdeen market research and the old AccessCI (aka Harte-Hanks Market Intelligence) technographics database.