Sales Intelligence vendor RelPro announced a partnership with Lendovative Technologies, “a provider and developer of niche lending technologies for financial institutions.” The partnership enhances both companies’ ability to assist financial institutions that serve businesses across the United States.
The two firms made a go-to-market announcement with no technical integration. Ostensibly, it is a two-way referral partnership “consistent with us developing relationships in the Banking and Financial Services ecosystem,” explained RelPro CEO Martin Wise to GZ Consulting. Lendovative reached out to RelPro due to its “established and growing position in the Banking industry.”
“Their platform helps banks to grow their commercial business, and the next question from their customers is ‘how can I find new SMB companies and executives to call on to grow my business?’ and that’s where RelPro fits in,” continued Wise. “Equally, RelPro’s smaller banking clients are always interested in learning about new technology platforms that will help them grow their business.”
“The two-way referral partnership is consistent with us developing relationships in the Banking and Financial Services ecosystem – this is an efficient way for us to grow our business with smaller banks, and it leverages RelPro’s strong positioning in the banking industry (RelPro is used by half of the Top 50 banks in the US),” concluded Wise.
“By delivering deeper insights on small- to medium-sized companies and their decision-makers, we are helping financial services professionals identify more potential clients who need access to capital,” noted Lauren Meyers, RelPro’s VP of Partnerships & Customer Success. “This partnership with Lendovative enables us to accelerate the prospecting initiatives of lenders while providing them with a solution to help businesses navigate their cash flow needs in unique and innovative ways.”
RelPro has long specialized in financial services and developed a sales intelligence platform for the space. Its business datasets include seven million US companies, 150 million contacts, UCC filings (liens), PPP (pandemic loans) intelligence, and SBA loan data. This summer, it added Commercial Real Estate intelligence and financial services intent data to its platform.
Lendovative offers the BB-360 lending collateral tracking platform for commercial lending. BB-360 connects businesses to financial institutions, helping maximize access to short-term capital and collateralizing accounts receivable, inventory, and other assets.
“Loan growth is a key strategic goal for our financial institution clients, and that starts with actionable business intelligence,” noted Patrick True, President at Lendovative. “I have worked with similar service providers for more than thirty years, and no one is better at helping develop quality leads for commercial lending than RelPro. The synergies that exist between our two companies are powerful, and will help Lendovative Technologies achieve its mission of connecting financial institution clients to more businesses across the U.S.”