Account Based Sales Development (ABSD) vendor Outreach, rolled out its latest capability, Sales Intelligence Tiles, which displays account intelligence from Owler, Twitter, and MapBox alongside account information from Salesforce and Outreach.
Three tile formats are supported
- Engagement insights: a combination of insightful information including company news, local time and historical interactions with prospect/account to ensure the communication is effective
- Prospect overview: everything from historical Outreach & Salesforce activity to custom fields
- Account overview: displays account firmographics and prospect information
Users can customize the layouts to better meet their informational needs. Tiles may be moved and resized. Additional enhancements will roll out in the next few months including “partner integrations, new tiles, design updates, and new suggested layouts.” Layouts may be shared with co-workers. Other partners include DiscoverOrg, Datanyze, DocSend, and Sendgrid.
Outreach’s internal research found that reps saved five hours a week by leveraging tile insights.
Outreach recently began a beta program for their Chrome Extension which they call Window Mode. “This new experience is unlike any other chrome extension,” said Product Marketing Manager Rachel Siegel. “It removes the extension from on top of your window and creates a separate window that snaps perfectly to the side of your browser. The experience is lightning fast and immediately responsive to what you’re doing in the moment. Many of you likely switch through a number of different browser tabs as your job. Window Mode keeps up with your pace. You’ll find that it’s faster and immediately responsive to what you’re doing in the moment.”
Selling is hard – we know it’s more difficult than ever to connect with prospects and keep them engaged throughout the sales cycle. Sales technology has failed to deliver for reps, largely because it focuses on logging data and reporting on pipeline rather than helping reps to execute more of the right selling activities. Ultimately sales reps spend hours laboring on menial tasks. This has to stop. We’re on a mission to empower sales teams to more efficiently and effectively engage with prospects so they can predictability achieve revenue goals.
- Outreach CEO Manny Medina
Outreach received a $30 million Round C a few weeks ago and continues to invest in tools for sales reps that assist them across the customer lifecycle. This vision goes beyond outbound communication unification and includes sales intelligence, recommendations, and workflow simplification.
“Outreach continues to tirelessly deliver the capabilities that solve business challenges,” blogged Siegel yesterday. “No longer are we solely investing in making SDRs and hunters efficient, we’re turning our eyes deeper into the customer lifecycle. At Outreach we see a future where every sales organization has a platform that helps their reps build a pipeline and closes that pipeline faster and more efficiently than ever before. The future is a platform that acts like a sales assistant, suggesting meeting times, entering data, creating action items, suggesting which personas to engage at what points in the deal cycle, and more.”
Outreach is unveiling its roadmap at their Unleash conference in Sonoma, CA this week.