Ignite Technologies Acquires FirstRain

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FirstRain Coverage of Lattice Engines includes web volume, business influencers, market drivers, Twitter trends, recent stories, related topics, and subject filtering.

Ignite Technologies will be acquiring news analytics vendor FirstRain as part of a pre-negotiated, Chapter 11 corporate reorganization.  The acquisition is expected to close by the end of July subject to court approval.  The acquisition is being funded by Ignite’s parent company, ESW Capital.

FirstRain provides a set of company-specific insights and analytics derived from news, press releases, filings, Twitter, and other open web content sets.  FirstRain applies a high-precision taxonomy to the “business web” which spans companies, industries, geographies, and business topics.  For the past few years, FirstRain has been the source of company and industry news for Dun & Bradstreet (Hoovers Classic, First Research, D&B Direct, and D&B 360), Mergent, and other OEM partners.  FirstRain also provides integrated solutions on Salesforce, Microsoft Dynamics, and Microsoft SharePoint.

FirstRain Who to Call Panel.
The FirstRain Who to Call Panel provides insights on which accounts have Deal Threats and Accelerators, Reasons to Check In, or New Information.

“FirstRain’s leading-edge, analytics technology providing actionable insights for its clients’ sales and marketing teams strengthens Ignite’s portfolio of sales and marketing solutions,” said Ignite’s CEO Davin Cushman. “Additionally, with the close of the FirstRain acquisition, Ignite will be materially expanding our foundation of sales and marketing solutions that Chief Marketing and Chief Revenue Officers can depend on to drive their business.”

Once the acquisition closes, FirstRain will be part of the Ignite Prime product offering which provides access to enterprise software by simply paying a maintenance fee on at least one Ignite standard solution.

“Ignite has a proven track record of buying, strengthening and growing the companies it acquires, and FirstRain is excited about the potential for our world-class teams to carry the FirstRain solutions and customers forward,” said YY Lee, Chief Executive Officer of FirstRain. “Through this acquisition, Ignite’s foundation of success and innovative programs, including their unique Ignite Prime program, extends the value proposition even further for FirstRain customers, now and into the future.”

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