InsideView announced a set of enhancements to its recently launched Apex Go to Market ABM platform.  Apex provides ICP, TAM, and segmentation analysis along with similar company prospecting.  New features include Lead Analytics and Enhanced Text Editing.

“Lead Analytics helps executives analyze leads coming into your CRM and Marketing Automation systems that are within your desired market segment(s). Gain insights into how market segments are performing in relation to each other so you know where to focus your energy.”

• InsideView

Lead Analytics provides a dashboard for tracking the performance of published market segments and leads over time or across market segments.  “With the Lead Analytics Dashboard, a CMO, VP of Sales or C-Level executives can analyse leads coming into your CRM or MA system based on the market segment and visualize performance against their target segments in real time to optimize for success and focus resources on the targets with highest potential.”

Customers must license both InsideView Enrich and InsideView Apex services to access the Leads Analytics dashboard.

Enhanced Text editing allows sales or marketing managers to publish rich text notes about customer segments which appear in other modules.  The notes both identify the account as belonging to a key segment and provide advice on messaging to the account.

InsideView boasted about “great traction in the market” for Apex.