Month: July 2018

MintigoAI Launched

Demand Center is a Predictive Audience product that helps marketers generate the right audience for each prospect.
Demand Center is a Predictive Audience product that helps marketers generate the right audience for each campaign.

Predictive Analytics company Mintigo unveiled its new MintigoAI service.  Mintigo describes their solution suite as “a comprehensive intelligent customer engagement platform powered by AI” for mid-size and enterprise companies to “drive greater pipeline and revenue.”  The “customer lifecycle solution” includes CRM and MAP connectors, ABM targeting tools, inbound lead enrichment and prioritization, upsell / cross-sell recommendations, and a new Buying Stages capability.

Buying Stages determines where accounts and leads are in their buyers’ journey.  The solution assesses lead enrichment, fit, intent, and behavior data to determine customer intent and stage.  Data is sourced from 1.7 billion user interactions per day spanning 13 million global companies.  Buying Stages tags accounts into three categories: Target (based on fit), Awareness (based on intent), and Consideration (based on behavior).  Buying Stages evaluates the “aggregate actions of leads” and weighs both anonymous web traffic and site visit activity.  Mintigo also factors in firmographic, technographic, and social intelligence.

“To plan, strategize and execute B2B marketing effectively in today’s world, marketers need a high-definition view of their customers,” blogged CEO Jacob Sharma.  “Using AI and predictive analytics, we built MintigoAI to mine billions of data points and identify the set of insights that make a company’s actual customers unique. These insights range from hiring patterns to technology installs to firmographic data, and much more. The result of this process is the ICP, which MintigoAI uses to identify right targets within existing marketing databases and proactively discover new high-propensity targets that display the ICP characteristics.”

2018 SalesTech Landscape

The SalesTech Landscape covers over 500 solutions.
The SalesTech Landscape covers over 500 solutions.

Nancy Nardin of Smart Selling Tools published her 2018 SalesTech Landscape with more than 500 companies, a 25% increase over 2017.  While the scope of the industry is impressive, it is one-tenth of the MarTech Landscape list put together by Scott Brinker and Chief MarTech.  Many of the SalesTech companies appear in both lists.

“The SalesTech space is certainly a crowded market. It’s complex and confusing and it will become more, not less, confusing for the foreseeable future. I don’t see a major consolidation happening any time soon despite recent acquisitions,” said Nardin.  “At this point, there is unquestionable pressure due to sales tool fatigue, for solution providers to broaden their offerings either by acquisition or added functionality. Fewer companies are willing to manage the implementation and adoption of 10 or more individual sales tools – many of which have over-lapping capabilities.”

Nardin recently launched a second company called Vendor Neutral which assists sales departments with identifying “the right mix of solutions based on your organizations capability gaps.”