Nancy Nardin of Smart Selling Tools published her 2018 SalesTech Landscape with more than 500 companies, a 25% increase over 2017. While the scope of the industry is impressive, it is one-tenth of the MarTech Landscape list put together by Scott Brinker and Chief MarTech. Many of the SalesTech companies appear in both lists.
“The SalesTech space is certainly a crowded market. It’s complex and confusing and it will become more, not less, confusing for the foreseeable future. I don’t see a major consolidation happening any time soon despite recent acquisitions,” said Nardin. “At this point, there is unquestionable pressure due to sales tool fatigue, for solution providers to broaden their offerings either by acquisition or added functionality. Fewer companies are willing to manage the implementation and adoption of 10 or more individual sales tools – many of which have over-lapping capabilities.”
Nardin recently launched a second company called Vendor Neutral which assists sales departments with identifying “the right mix of solutions based on your organizations capability gaps.”