Conversational marketing vendor RambleChat is the latest partner available through the SalesLoft app directory. Along with real-time website chat, joint customers can embed chat into SalesLoft email cadences. RambleChat then routes sales conversations to account owners “providing a more personalized interaction via chat.” Joint customers can also employ dynamic fields in SalesLoft to customize greetings with personal and company names.
“The SalesLoft/RambleChat integration gives a whole new capability for marketing and sales teams. RambleChat is the only chat platform that can instantly open chat from any online source. Ramble then routes sales conversations to the right account owner — enhancing both demand generation and ABM campaigns. And now, for the first time, chat can be an integral part of sales plays and interactions in the SalesLoft platform.”Sean Kester, VP of Platform Strategy at SalesLoft.
Single Click Chat (SCC), RambleChat’s patent-pending technology, extends chat capabilities from the website to outbound communications. So long as a URL can be embedded, chat conversations can be initiated via a click. Along with corporate websites, SCC enables chat initiation from LinkedIn, Twitter, Facebook, digital ads, landing pages, blogs, QR codes, and product collateral. SCC allows sales reps to “meet buyers at the moment of interest.”
Ramble automatically logs chat conversation histories and details at the SalesLoft Account level. When a user navigates to an account, chat history is displayed under the “Notes” section. If a SalesLoft user desires more in-depth information about the chat conversation, a URL is automatically provided for the user to click.
RambleChat has been in partnership discussions with SalesLoft since at least March when Ramble CEO Justin McDonald attended SalesLoft’s Rainmaker conference. Instead of simply building a website chat solution, the firms chose to “build better pipelines by extending chat beyond corporate websites and into SalesLoft Cadences and social channels via RambleChat’s Single Click Chat.”
“As we met with joint customers in mid 2018, a constant theme surfaced; the market was struggling to find practical and tangible means of Account-Based Selling and Marketing. There’s no shortage of ABM technology, but many lacked quick deployment and immediate results for sales organizations. This became the MO for the RambleChat + SalesLoft partnership, and we landed with a more powerful integration that fills the ABM gap for both sales and marketing.”Ramble CEO Justin McDonald
“I’m immensely excited about our joint efforts. This integration delivers new opportunities for sales engagement and improves functionality for sales reps to execute account-based selling. Account-based marketing (ABM) requires an equal effort from Sales, and RambleChat delivers immediate functionality to bridge the gap for SalesLoft customers,” said RambleChat CEO Justin McDonald.