BrainSell announced the immediate availability of their SalesLoft Plug-in for Sugar Sell.  The native integration provides SalesLoft multi-channel, cadence-based sales engagement from within SugarCRM.  The plug-in supports data syncing for Accounts, Contacts, Leads, Emails, Calls, and user data.  SugarCRM customers can create, update, and convert leads inside of SalesLoft.

“With the Sugar Sell integration, mutual customers gain an automated data flow between both systems.  This means users maximize efficiency with less manual data processes and streamlined employee workflows,” wrote BrainSell.

“SugarCRM’s no-touch, time-aware customer experience platform acts as the nucleus of your company’s tech ecosystem to help companies create customers for life.  We’re proud to have a partner like BrainSell focused on innovating the way they help customers grow.  This integration completely streamlines and optimizes sales and development reps’ productivity by giving them tools like SalesLoft designed specifically for their role, all while ensuring data is pushed back and forth between Sugar Sell.”

Clint Oram, Chief Strategy Officer of SugarCRM

“At SalesLoft, we take pride in the deep partnerships we have with companies like BrainSell to maximize the value our customers gain from using our solution,” said Sean Kester, SalesLoft VP of Platform Strategy.  “With partners like BrainSell, we’re excited to expand the value of our platform by enabling our customers to integrate all their data in Sugar Sell, all while positioning sales teams to continue working within SalesLoft.”

The integration is available through SugarOutfitters for $2,495 per year for an unlimited number of users.  The connector supports SugarCRM 7.0.0 and above.

Last month, BrainSell released a similar plug-in for Outreach.  It is also available through SugarOutfitters for $2,495.