Sales and marketing intelligence vendor InsideView partnered with ClickDimensions to improve customer pipelines and content delivery within Microsoft Dynamics. The partnership will support enhanced Dynamics data cleansing and enrichment tools for Account, Contact, and Lead records.
ClickDimensions is creating a Data Management services offering and will resell InsideView products and DaaS solutions for Dynamics. ClickDimensions plans to exclusively sell these services as an add-on to their current product line and as part of a premium offering. ClickDimensions will also provide data advisory services.
ClickDimensions will be rolling out a product suite of native MS Dynamics hygiene and prospecting tools in the coming months. The new suite will be built upon InsideView data management capabilities, including lead enrichment, data cleansing, email validation, lead-to-account mapping, family tree, and account assignment. The suite will also support analytics and visualization tools for monitoring data health.
Admins can set the timing, frequency, and scope (i.e. fields and records) of updates. Both batch and real-time hygiene will be supported. There will also be a one-time enrichment as part of the ClickDimensions offering.
The new service will deliver “the insights they need to find and engage prospects more effectively, the tools they need for targeting intelligently, and the ability to automatically clean, enrich, and manage Microsoft Dynamics 365 company and contact data.”
ClickDimensions will be deploying a private preview in August for the InsideView’s Diagnose, Data Integrity, and Target offerings. A September GA is scheduled for these services.
“Given the state of the world today, finding new customers is now more than just a growth driver, it is a matter of survival as businesses seek to replace revenue from customers that have pulled back or gone out of business,” explained ClickDimensions CEO Mike Dickerson. “In addition to finding new prospects, businesses need to be even more relevant. Buyers expect the same level of personalization and relevance from B2B interactions as B2C, and that requires complete and accurate data. Our partnership with InsideView will enable our customers to ensure their data is always fresh and always current.”
“The velocity of change in customer data is unprecedented in today’s business environment, and many companies can’t keep up. InsideView helps companies keep data accurate, refreshed, and actionable so they can focus on customers and revenue. Combined with their marketing automation solutions, ClickDimensions customers will have the tools and intelligence they need to manage their customer data and target and engage the right buyers. The partnership is a great match for B2B companies using Microsoft Dynamics.”
InsideView CEO Umberto Milletti
ClickDimensions describes itself as “The Marketing Cloud for Microsoft Dynamics.” ClickDimensions embeds multi-channel marketing automation and analytics natively within MS Dynamics, supporting full customer journey engagement. Marketing automation services include web forms, landing pages, visitor intelligence, lead scoring, social marketing, event management, surveys, SMS messaging, email marketing, and campaign automation. The firm also provides marketing consulting services, including campaign execution, marketing advisory, and user training.
Because ClickDimensions is native to Dynamics, there are no integration costs or data synchronization issues.
ClickDimensions is based in Atlanta and has 3,700 customers. Regional offices are located in the Netherlands, Ireland, Israel, and Australia.