ABM Platform vendor Terminus announced the immediate availability of the Terminus Engagement Hub, which applies data and attribution for advertising, email, web, and chat. The hub includes integration of RambleChat, its newly acquired account-based chat service. Other new capabilities include Trended ABM Scorecards and new target account list building rules.
Terminus’ Chat from Anywhere functionality allows sales and marketing to embed chat links in email, LinkedIn, Twitter, digital ads, QR codes, proposals, and other outbound communications and media. Chat from Anywhere moves beyond the company website and enables it contextually through a broad set of communications channels. Thus, chats are attached to the proper account, routed to the account owner, and attributed to the campaigns and actions which drove the engagement.
Chat from Anywhere is also integrated into SalesLoft and Salesforce, with employees responding via web browsers or mobile apps. Chat-based Leads are mapped to Salesforce. If the lead is not in Salesforce, then a new contact or lead is created by Terminus Chat.
The enhanced ABM Scorecards “help identify success across market segments over time, prove value, track win rates, and compare performance to prior periods.”
Terminus expanded its ABM Dashboards and custom views, including views of Engaged Accounts, ABM Win Rate, Opportunities Created, Revenue by Industry, and Pipeline by Program.
New Data Studio features include account filters ”based on advertising performance and engagement metrics for next best actions.”
New list building functionality “enables users to import and connect Salesforce Account IDs and push lists across engagement channels while also connecting those audiences to powerful measurement and attribution analytics.”
“We’ve taken our powerful data and attribution capabilities in Terminus and separated it into two parts – Data Studio and Measurement Studio. We’ve also integrated new marketing channels to help marketers create experiences for their prospects and customers. Advertising Experiences, Email Experiences, Web Experiences, and Chat Experiences are all now available in one place; all in the Terminus Engagement Hub. It’s never been easier to run coordinated, multi-channel marketing campaigns.”
Terminus Chief Product Officer Bryan Wade
“ABM is more than a marketing strategy, it’s a business strategy. And it’s more important than ever,” continued Wade. “Marketers are challenged to nurture an existing customer base while still driving quality top-of-funnel activity, all in a digital world. Now with the Terminus Engagement Hub, our customers can own every point of engagement with target audiences and track all activity at the account-level in a single platform. Full-funnel ABM is now easier than ever.”