A new 6Sense integration with Outreach helps reps plan account activities from within their CRM and then take actions through the Outreach Sales Engagement Platform. 6Sense insights help reps “prioritize their Outreach strategy, understand their buyers, and time their outreach based on AI-driven predictions of where accounts are in the buying journey.”
6Sense warms up accounts and determines when they are in-market and ready for sales outreach. With a single click on a contact record, reps can start an Outreach sequence. If a sequence is already underway, the rep is notified.
“The combination of having comprehensive account and contact data, the right workflow, a customized cadence, and personalized messaging based on buyer behavior can be the difference between a loss and a win,” blogged 6Sense.
The two platforms are complementary with 6Sense managing marketing outreach, enriching data, and scoring prospects and Outreach managing multi-channel sales communications, including email, phone call, text message, social media, direct mail, video, and calendaring.
While SEP ecosystem profiles often rehash features and one partner’s messaging, 6Sense and Outreach focused on their joint value proposition:
“For customers of 6sense and Outreach, our partnership means a union of insight and education around intent and engagement data necessary to target the right accounts and contacts, as well as the predictable, real-time pace at which to engage and ultimately increase conversion rates. Sales intelligence technology such as ours helps sales reps focus on the more human moments throughout the buyer journey. Together, 6sense and Outreach help marketing and sales spend less on the time-consuming, calculated risks of sifting through seemingly qualified leads and haphazardly reaching out to them.”
6Sense Blog
The partners highlighted additional benefits, including more relevant sales conversations based upon 6Sense sales intelligence, expanding messaging across the buying committee, and next-best-action recommendations that help reps “better prioritize their day and make stronger connections with buyers.”