Revenue Acceleration platform vendor Drift launched Drift for Salesforce, a new integration that creates and updates Salesforce Leads and Contacts then syncs chat conversations. Drift also offers the option to pass leads into Marketo, Pardot, Eloqua, or HubSpot.
Drift employs Contract Attribute mapping that derives contact attributes from chats, with both standard and custom attribute variables supported. Drift Admins map the variables between the two platforms and set overwrite rules at the field level.
When leads book sales meetings through Drift, the sales rep is assigned as the lead owner in Salesforce, a Salesforce event is created, and the chat transcript is stored as a live chat record once the chat has closed.
Drift also syncs with opportunity records, helping operations teams understand which Drift conversations impacted opportunities, the dollar value of the interactions, and which conversations influenced the deal. Thus, revenue operations teams can understand which conversations affected the bottom line, wherever they occurred across the buyers’ journey. Drift reports and dashboards assist with attribution.
“Drift’s pre-built reports and custom dashboards give you an at-a-glance view of your performance so you always have the information you and your stakeholders need – right at your fingertips. You can also use the app to analyze your performance across the business, by specific metric, or by teammate, so you can easily identify specific areas where you should double-down.”
Drift Product Marketing Senior Manager Aurelia Solomon
Drift can also display customized welcome messages for target accounts and immediately route important contacts to sales reps.
Drift looks at the email and domain to map records. If a domain is new, then a new lead is created, but if the domain already exists, either a new contact record is created or the email is used to match the conversation to a current contact.
Drift for Salesforce is available for Enterprise, Unlimited, Developer, and Performance plans.
In other news, Drift ranked #6 on the Deloitte Fast 500 North American list, with 35,474% revenue growth between 2016 and 2019.
“We founded Drift because we recognized that we were going through a paradigm shift,” commented CEO David Cancel. “We were moving from a world where the company controlled the buying process — to one in which the buyer was in control. This is even more true now — and we’re just getting started. Our mission is to change the way businesses buy from businesses, and we’re thrilled that our customers have chosen us to create frictionless, more human experiences.”