At this month’s Salesloft Virtual Customer Summit, CEO Kyle Porter and CMO Sydney Sloan unveiled the “Modern Revenue Workspace” to their customers and prospects. Porter described the Modern Revenue Workspace as “a system where sellers and sales teams come together to collaborate, execute, and serve their customers more than ever before.”
Echoing Gartner’s recent discussion of SalesTech Mayhem, Porter noted that “Sellers and sales teams are moving from lots of tools they HAVE to use to one workspace they LOVE to use.”
“We continue to see a world where sellers are loved by the buyers they serve. And we’re here to equip these sellers to maximize revenue while delivering their customers with an incredible experience. This is the mission and vision of Salesloft, and they have not changed one bit, but what has changed is sales is that sales is now digital first, team oriented and about solving problems. Sales excellence has shifted from being well connected to being well informed and enabled.”
Salesloft CEO Kyle Porter
Salesloft also updated its marketing with new colors (Hunter green, lime, and white), logos, and a simplification of the name from SalesLoft to Salesloft without the capital L. The company has also begun using a chartreuse period at the end of the logo to emphasize that “All you need is Salesloft. Period.”
“Our new look shares a story bigger than a sales transaction, and our new wordmark tells that story in a single word. No matter who you serve or what you sell, Salesloft empowers you with everything you need to succeed — full stop,” explains the new site. “The new fully custom wordmark is a technically sound serif at its core with flashes of humanity in the way the letters connect. Within its forms, each of our brand attributes is exemplified: best-in-class, energetic, and sincere.”
“Helping sellers and sales teams is at the heart of everything we do,” said Sloan. “We have a new look, and we’re telling a new story about sales. We know to reach their highest potential, sellers need a partner that cares about their aspirations and helps them achieve something greater. That is Salesloft.”
The new color palette and logos are reflected in a refreshed UX the firm has dubbed the “Modern Revenue Workspace.” The workspace includes a simplified search bar and icons and greater integration of core functionality across reports and views. In addition, the Activity Feed “has been optimized with advanced filtering, quick actions, pinned notes, and review content directly from your Person and Account pages.”
With more than ninety percent of selling activities now digital, sellers are overwhelmed with too many tools and disconnected platforms, channels, and data sets. There are now over ten thousand SalesTech and MarTech offerings, yet sales reps continue to struggle to meet quotas and manage all of the demand on their time. As a result, they spend the typical day struggling with the basics:
With all of this platform and channel switching, reps are hard-pressed to be value-added professionals, finding it difficult to properly research prospects, dig into buyer pains, research the industry, eat, and spend time with family.
“The speed and complexity of digital sales is creating chaos,” commented Salesloft VP of Product Management Frank Dale. Companies have two options for addressing digital chaos: more of the same or adopting a unified Modern Revenue Workspace such as Salesloft.
Dale argued that more of the same is not sustainable. Instead, it requires ever more disconnected tools and additional hours.
“We’re seeing a new class of sales leaders who are choosing to rise up and beat back the chaos and simplify their sellers’ lives – one where they stop just providing more tools to use and focus on giving them the right ones. They know their teams will do more, win more, and ultimately serve their customers better if they give their sellers the tools and experience to thrive.
These sales leaders realize that winning isn’t enough. They know the way you win matters. Success isn’t just hitting your number. It means having a fulfilled life. It means not living in chaos. The selling experience matters – not just to sales people, but also to their buyers.”
Salesloft Product Marketing VP Chris Mills
Continue to Part II with an additional discussion of Gartner’s “SalesTech Mayhem” and Salesloft’s new release.
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