According to Atlanta Inno, ABX Platform Terminus has completed all but $1.5 million of a $24 million raise. The round was smaller than its $90 million March 2021 round. Twenty-eight investors participated.
The round follows a May restructuring. At the time, the staffing cuts were estimated at 15% of its workforce.
In total, the firm has raised $140 million. It also closed on a $50 million debt facility with CIBC in Q4 2021 around the time it acquired CDP Zylotech.
The funding round has not been press released, and Terminus did not provide any comments to Atlanta Inno or GZ Consulting on the round.
Gartner recently named Terminus a Leader in its Q4 2022 Magic Quadrant for Account-Based Marketing Platforms. Terminus offers a “full range of ABM capabilities, including “broad support for channels including display advertising, retargeting, social advertising, website personalization, website chat, and tracking for email with personalized dynamic signatures.”
Gartner called out Terminus’ “strong and broad native channel support that includes advertising (display, retargeting, video, connected TV, and audio), site personalization, chat, and email tracking.
Gartner also praised Terminus’ “industry-specific playbooks” that “help customers implement use cases such as brand awareness, pipeline building, and acceleration, retention, and expansion.”