Revenue Intelligence vendor Gong released Gong Insights, Powered by Snowflake. The new solution delivers conversational insights captured from the Gong Conversational Sales platform to business intelligence tools. Insights capture activities, calls, and emails.
“Business leaders are under pressure to make the right strategic decisions that will help their companies thrive, especially in this challenging climate. But they often rely on manual data like CRM or field or customer surveys, which are subjective and go stale quickly,” said Gong CRO Ryan Longfield. “By teaming with Snowflake to bring this rich data and understanding from Gong directly into the broader set of insights, we are making it easier for leaders to improve their [go-to-market] strategy, productivity, and execution, all based on data that’s rooted in customer interactions.”
Historically, it has been challenging to determine which initiatives drive deals forward and increase the likelihood of winning a contract. As a result, sales reps have had few incentives to enter detailed activity and results information into CRMs. Furthermore, activity and engagement data have been stove-piped in different platforms or not captured digitally. Thus, only 54% of GTM leaders report having clear, real-time visibility into deal progression (April 2022 Harvard Business Review study sponsored by Gong).
Gong has automated the delivery of its sales insights to Snowflake, making it “easier for senior business leaders to have a view into revenue intelligence insights along with other key business metrics as they evaluate strategic decisions.” Joint customers can set up a no-code Gong Insights instance with data flowing automatically to their existing BI tool for dashboard and report development. Pre-built reports are also provided.
“Having access to the right data is critical to ensuring strategic decisions can be made that lead to growth,” said Snowflake CRO Chris Degnan. “By building on Snowflake, Gong is able to securely and seamlessly integrate its data into the rest of a company’s dataset, giving executives a clearer picture of the information they need to run their business.”
Use cases include churn risk factor analysis, most at-risk accounts, and identifying under and over-resourced accounts.
Gong Insights, Powered by Snowflake is generally available.
Gong Insights is also available as a CRM Enrichment process that syncs Gong data with the Salesforce Data Cloud or HubSpot. Finally, Gong Insights is displayed as an Initiatives Board within the Revenue Intelligence platform. The Dashboard “gives teams visibility into team adoption, as well as the ability to understand how initiatives resonate with their target market and correlate to business impact.”