Sales Intelligence Platform vendor SalesIntel acquired Latin American technology contacts vendor TUDLA. The acquisition provides SalesIntel with Latin American data and the TUDLA research team. The TUDLA research team, based in Tijuana, supports a research on-demand call center in English, Spanish, and Portuguese.
All TUDLA employees, including CEO Gary Gorton and contract research staff, are joining SalesIntel.
TUDLA has over sixty Fortune 500 customers that license human-verified contacts for the Latin American region. TUDLA CEO, Gary Gorton will be assuming a strategic business development role, helping cross-sell the complementary contact databases and SalesIntel’s B2B DaaS offerings.
“This acquisition gives SalesIntel a fantastic opportunity to offer our customers high-quality B2B data and intelligence, which now includes the LATAM marketplace. We are especially pleased that Gary Gorton (CEO of TUDLA) and many members of the TUDLA team with decades of experience will join SalesIntel as we integrate TUDLA’s LATAM B2B data, customers, and research processes into the SalesIntel platform.”SalesIntel CEO Manoj Ramnani
TUDLA covers 34 countries across Central and South America, the Caribbean, Mexico, and Puerto Rico. The firm has one million verified Latin American contacts and another six million mined regional contacts.
SalesIntel also expanded its EMEA coverage with contacts for fourteen new countries, including France, Germany, Benelux, Italy, Ireland, Spain, New Zealand, Israel, and the UAE. The TUDLA dataset will be available later this month in SalesIntel platforms. The SalesIntel database has grown to over 6.5 million human-verified and over 80 million machine-processed contacts.
SalesIntel also announced that it supports Marketo data enrichment on both a batch and real-time basis. Marketers may auto-enrich web forms and maintain contact and account records with current firmographic, biographic, and technographic intelligence.
Data enrichment may be performed as
- Triggered webhooks that execute when new records are added to Marketo
- Scheduled webhooks that regularly execute to prevent database decay
- Filtered webhooks that run against a subset of records such as MQLs, event lists, and webinar registrations
SalesIntel supports dynamic forms that hide fields available from their reference database. The auto-fill feature reduces the time spent entering data, lowering the likelihood of form abandonment, and improving the ROI of marketing campaigns. Dynamic forms also enhance the user experience as prospects have fewer fields to enter and improve data accuracy and form completeness.
With dynamic forms, you can significantly reduce the number of fields by skipping those that could be automatically filled using third-party data,” blogged Creative Director and Marketing Coordinator, Ariana Shannon. “This smarter type of web form will allow you to capture more leads without having to sacrifice the data your sales and marketing teams require to convert them. Leads who fill out a form will easily navigate through the form, be prompted with suggestions, and avoid the frustrations and reservations associated with filling out multiple fields.”
SalesIntel already supports lead prospecting for Marketo.
SalesIntel is on track to more than double its revenue in 2020. Ramnani sees many opportunities for his firm as market consolidation has reduced the number of vendors. Ramnani positions SalesIntel as a high-quality data competitor to Zoominfo.