Artesian Solutions’ Social Selling Enhancements

Artesian Solutions combines company and market (industry) Watchlists with a broad set of social sharing, emailing, and bookmarking tools.
Artesian Solutions combines company and market (industry) Watchlists with a broad set of social sharing (Twitter, LinkedIn, Chatter), emailing, calendaring, and bookmarking tools.

UK Social Selling vendor Artesian Solutions announced a set of enhancements to its social selling platform.  Amongst the improvements are an improved CRM connector, “fully customisable” triggers, market sector alerts, employee display filters, and an update to their Ready mobile app.  They are also in the midst of soft launching a US edition with a comparable set of social selling features.

The enhanced CRM connectors for Salesforce.com and Microsoft Dynamics “drive a more dynamic connection between interaction information, business information and market insight for more intuitive and contextualised sales and marketing.”  Among the features are sales trigger filtering by topic and trigger sharing by email, social media, and Chatter.

A new employees page allows users to filter employees by job function and level and set priorities by executive role and level.  The firm has also expanded the depth of executive content including executive overviews and social media links.

Along with market alerts, Artesian has increased the granularity of its market views.  Market alerts may be filtered by industry and country and are delivered weekly.

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Artesian Ready Twitter Feed

Artesian also rolled out version 2.3 of its Ready mobile app which provides company and executive insights synched with the mobile calendar.  The service also supports collaborative note taking and a “360° comprehensive profile of customers and prospects.”

New Ready features include Twitter timelines and Twitter sharing (see image on left), social links (LinkedIn, Twitter, Facebook, AngelList, Crunchbase, Klout), job information, and a data quality form for reporting incorrect information.

Rachel Oldroyd, Artesian Product Manager for Mobile commented that Ready “delivers the latest social profile insight straight to users’ fingertips, right up to the very second they go through the meeting room door, for the ultimate in readiness and customer engagement. Its summer launch is very timely, offering a real opportunity to brush off the dust, re-invigorate meetings with new ideas and fresh thinking, and get back into gear ahead of September.”

Ready is available for both Android and iOS devices.

Artesian is priced at $99 per user per month in the US and £89 per user per month in the UK with volume discounting available at higher seat counts.  This pricing is in line with other social selling products such as InsideView and LinkedIn Sales Navigator.  Ready and CRM integrations are included as part of the core service offering along with onboarding, training, and social selling scores.  The firm strongly believes that sales training is key to user adoption so does not charge for custom training sessions.

Social Selling Scores are similar to LinkedIn’s Social Selling Index.  These scores introduce a gamification element to the service helping encourage best practices and ongoing use by sales reps.  Artesian bases its scores on targeting, connecting, and sharing.

Artesian Solutions provides a Social Selling Score Dashboard on the home page to encourage broad usage of their service.
Artesian Solutions provides a Social Selling Score Dashboard on the home page to encourage broad usage of their service.

Artesian opened a Boston office at the beginning of this year and recently soft launched their US edition.  The firm has not disclosed their primary US vendor but it is a credible source of company and contact information.  The US version supports 4.2 million companies and 400,000 Canadian firms.  Social Selling functionality is similar to the UK product with the exception of filed data not available in the US (e.g. registered company financials; directors and shareholders; mortgages and charges; and Companies House images).  Key features in both services include social selling alerts and sharing, company prospecting, watchlists, and social selling scores.

Artesian Solutions Plants its Flag in Boston

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UK social selling vendor Artesian Solutions recently incorporated in the United States and opened a Boston office.  The firm has also signed several data partnerships which allow them to expand coverage to 25 million companies and 65 million people.  The firm did not indicate the names of their partners or geographic distribution of the coverage.

The firm has already signed five US customers from the banking, finance, and technology sectors.  To manage US operations, founder Mike Blackadder has relocated to Boston.  The firm has also hired Tom Beriau as their new Vice President of Sales based out of Boston. Tom has over twenty years of enterprise software sales experience.

Artesian Solutions provides mined news and sales triggers from the open web along with a social media view (Twitter and Blogs). Their core offering is the Artesian Social Intelligence SaaS platform which supports company and prospect research on the web, within CRMs (SFDC and MS Dynamics), and via the mobile browser (iPad).

Artesian supports 25,000 users in the UK.  Clients include Adobe, American Express, Barclays, Cisco, Citi, Deloitte, HSBC, KPMG, and Siemens.

“Incorporation sends a clear message to our US customers about our intention to provide support for our award winning service on a global basis,” said CEO Andrew Yates. “Our largely multi-national customers many of whom are headquartered in the US, have been driving demand for Artesian – regarded by them as more than just smart data and insights about customers but a complete sales engagement solution which complements LinkedIn. Think of Artesian providing engagement smarts for companies and markets is the same way LinkedIn does for people insights. Our new office in Boston is just the beginning of our expansion strategy, but it will ensure we are perfectly placed to capitalise on this glaring gap in the market, and provide our customers with the solutions they are demanding, everywhere they operate.”

Boston was selected as it offers “a great base from which to service customers across the whole of the US, as well as a stepping stone towards delivering a truly global offering.”

Boston is also the home of several other sales and marketing intelligence companies including Avention, D&B NetProspex, and Zoominfo.

The firm claimed that it is growing at 100% per annum.  Unfortunately, they did not provide the growth metric (i.e. revenue, customers, users).

Artesian posted an impressive 94% retention rate last year.

Last June, Artesian closed an $8 million Round B. The round was led by previous investors Octopus Investments and Kreos Capital raising total funding to $11.2 million. The funds were dedicated to UK infrastructure growth, international expansion, and ongoing investment in mobile and social apps.

In December, the firm released a calendar-linked mobile app called Ready which helps sales professionals prepare for meetings by providing the latest news, insights, and financials to sales reps. The new service “demonstrates Artesian’s commitment to product innovation and developing cutting-edge mobile applications that help strengthen its customers’ brands and accelerate their sales success.”

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The Artesian Ready mobile app provides integrated calendaring, meeting notes sharing, and alerting via Apple iOS and Android devices.

The app, available at no charge to Artesian customers on the Apple and Google stores, also supports team collaboration and information sharing. According to Artesian, “Ready allows users attending the same meeting to collaborate and share insight on the go, ensuring that they never miss a thing. Ready delivers tangible commercial outcomes – the pre-sales meeting ritual will never be the same again!”


In the 2016 edition of my Field Guide to Sales Intelligence Vendors, I am planning on expanding coverage to UK products.  This will include profiles of DueDil, Bureau van Dijk (BvD), and Artesian Solutions.  Avention, which has strong offerings for US, UK, and global sales teams, is covered in my 2015 edition.

Infofree: SMB Prospecting, Credit Scores, SFA, and Mobile App

Infofree mobile creditIn the past two weeks, SMB Sales Intelligence vendor Infofree has added 16 million US emails and light credit report information to its service.  Infofree provides low cost access to business and consumer databases for the SMB market (they also serve some enterprise clients, but their sweet spot is SMB).

The service has a number of similarities to Infogroup’s Salesgenie service, so prospects would be well advised to evaluate both offerings before signing up for a contract.

Key features include business and consumer prospecting; light sales force automation (SFA) features such reminders, tagging, and note taking; business trade credit profiles; events databases (e.g. New Businesses, New Movers); and a mobile app.

Infofree is not a candidate for strategic sales teams.  Profiles and screening are thinner than found in enterprise sales intelligence vendors.  You also won’t find sales triggers, public company financials, company news, or industry research.  Instead, the product should be viewed as an SMB service designed for industries that sell to both businesses and consumers (e.g. office supplies, insurance agencies, communications services, food services).

Infofree also includes a light SFA service called CRM101 which serves as a contact and list manager.  Users can store notes, set up reminders, and assign tags within CRM101.  Furthermore, CRM101 is available through their mobile app, allowing for quick note taking after field sales calls.

Other Android and iOS mobile features include mobile prospect lists, map viewing of prospect lists, click-to-call, click-to-email, driving directions, and company and credit profiles.

Infofree.com is priced at $79.95 monthly or $799 annually. The annual subscription includes up to 10,000 downloaded records per year with additional records available for five cents each.  Volume discounts apply for multiple seats.

Infofree is one of the eleven vendors I profiled in my just published 2015 Field Guide to Sales Intelligence Vendors.  In the coming weeks, I will provide mini-profiles of each of these vendors in my blog.  I have already published a few: