Chorus and Gong Apps for Zoom

Zoom formally launched its Zoom apps at the end of July, with Chorus and Gong among the launch partners.  Over fifty business and consumer apps were launched, but Zoom did a poor job of indexing the apps, making it difficult to find apps in a category without mousing over each unknown app. 

Chorus, which was acquired by ZoomInfo two weeks ago, announced General Availability of its Chorus app for Zoom Video Communications.  It’s a better name than being called the ZoomInfo app for Zoom Video Communications which would simply be confusing to the marketplace.

The Chorus App for Zoom

“The Chorus app for Zoom enables us to bring the power of Conversation Intelligence seamlessly into every meeting,” said Dominik Facher, Vice President, Product Management at Chorus.ai. “We’re bringing Chorus everywhere you work — because that’s where the voice of the customer belongs.  This extension of Chorus empowers sellers to have better, more meaningful interactions in real-time.”

The Chorus Zoom app supports live notetaking with the transcript attached to the digital recording.  Other features include

  • Team / Collaborator Engagement and Follow-up – Reps can share snippets of calls with managers, technical support, product teams, etc.  The shared content is in the voice of the customer, improving the context and fidelity of the forwarded information or query.  Collaboration is supported by one-click pins for flagging shareable moments.
  • Hashtags, such as #objections, push moments to a Chorus playlist.
  • @Mentions for looping in colleagues during calls.
  • A post-meeting email summary
  • Automated syncing with Salesforce, including budget data, stakeholders, and the post-meeting email summary
  • Meeting analytics
  • Meeting Prep intelligence – The Zoom client displays deal velocity, next steps or discussion topics from prior calls, and deal context like buying stage, key stakeholders, and deal amount.
  • Participant talk time and key topic trackers

While the newly launched app supports Zoom, Chorus also gathers intelligence from other meeting platforms and emails.  This processing of multiple communication channels provides a set of engagement and deal risk analytics that will be supplemented by ZoomInfo’s Streaming Intent data, visitor intelligence, Scoops, Chat, and SmartForms.

“Chorus and Zoom are both intent on fundamentally changing the way work is done in a virtual environment,” said Ross Mayfield, Product Lead, Zoom Apps & Integrations for Zoom. “It’s about making our customer and prospect relationships stronger.  With the Chorus app for Zoom, the benefits of Conversation Intelligence are more accessible than ever before.”

The Gong App for Zoom

Gong, which competes directly with Chorus, also launched its app this week with similar conversational intelligence for sales features.  Gong automates transcription, notetaking, and analytics.  Users can also tag colleagues for feedback, leverage timestamps, and attach comments in context.  Gong employs AI for coaching, noting points of interest, and flagging deal risks.

“The new Gong app takes two tools that sales pros find invaluable today – Gong and Zoom – and makes them even more useful,” said Chief Product Officer of Gong, Eilon Reshef. “We’re enabling revenue professionals to stay engaged in customer conversations by plugging into their daily workflow.”

By managing recording, transcription, analytics, and intelligence, Chorus and Gong allow reps to step away from traditional notetaking and focus on the meeting, helping them be more present.  As a result, they can ask better questions and manage the meeting flow more effectively while avoiding awkward pauses when taking notes.

The Zoom App marketplace, which launched late last year, already has over 50 apps, including

  • Conversation Intelligence for Sales: Chorus, Gong
  • Transcription: Colibri, Rev, Avoma, Grain
  • Collaboration: Asana, Mentimeter, Workona, Docket, Allo, WorkPatterns
  • People Insights: Warmly,
  • Polling: Polly, Dot Collector, Coda, SurveyMonkey
  • User Interviews: BuildBetter Research
  • Signatures: PandaDoc
  • Whiteboarding: Miro, Mural
  • Notetaking: AI Notetaker by Fathom, Notejoy
  • Timer: Timer
  • Demos: Demoflow
  • Interpreters: Voyce

Zoom also announced its Zoom Events service for hybrid and virtual events.  Marketers can “seamlessly manage and host back-to-back event sessions from sales summits, customer events, trade shows, and internal events.”  Features include event hubs, dedicated corporate virtual event spaces, customizable registration, reporting, and a chat-enabled virtual event lobby.

“Zoom Apps and Zoom Events are critical components in broadening Zoom’s offering and reach,” said Roopam Jain, VP, Information and Communications Technologies at Frost & Sullivan.  “These solutions empower users to accomplish more with video communications and are a testament to Zoom’s focus of enabling customers to create and grow businesses entirely on its platform—whether through applications, integrations, events, or other services.”

EXPLORE Sales Intelligence

EXPLORE.FR, which has historically been more of a niche data provider for the French market, now offers a full sales intelligence and DaaS offering covering the entire French market.  In March, EXPLORE took a minority stake in Societeinfo and published its set of registered Sirene data for ten million active businesses.

“With Societeinfo, we can offer a wide range of data enrichment scenarios, contextualized email generation, semantic targeting without equivalent on the market,” said Laurent Nicouleau, Associate Director of EXPLORE.  “These data can, of course, be integrated into the information systems of our customers, including those deployed by GESTINNOV, our subsidiary dedicated to CRM & ERP integration.”

EXPLORE describes itself as ”a designer of high value-added B to B behavioral data solutions” that “identify all the life stages of your prospects and customers and transforms them into a lever for commercial performance.”

EXPLORE French market intelligence includes company and executive profiles, financials, and triggers.  Features include prospecting, list mapping, news alerts, and mobile apps.

EXPLORE offers connectors for Salesforce, Microsoft Dynamics, Sage, Oracle, SugarCRM, Efficy, and SAP.

A new Microsoft Teams feature lets users look up and share company profiles within the Teams discussion stream.  Company profiles may be looked up via their Siret # (registration number), name, or address.  From the mini-profile, colleagues can link to the company website or view additional details in EXPLORE.  The service works as a freemium with non-EXPLORE users viewing a limited profile and EXPLORE users viewing a complete profile.

The Teams application is French only.

EXPLORE captures business signals from news, social media, the open web, and governmental sources.

EXPLORE triggers are gathered from regional and national news, social media, the open web (e.g., governmental sites, real estate developers, public purchasers), and public data resources (e.g., building permits, legal announcements).  Triggers fall into three categories:

  1. Strategic events such as M&A, Fundraising, IPO, Investment Projects, and Restructuring.  EXPLORE captures 3 million strategic events per annum.
  2. Relocation Projects and profiles spanning 15,000 annual events.
  3. Legal News such as company registration, dissolution, change in capital, divestitures, litigation, etc.  EXPLORE tracks 2.7 million legal events per annum.

EXPLORE targets commercial real estate, real estate developers, financial services, building supplies, and B2B services.  EXPLORE pricing begins in the €2,000 to 3,000 range.

EXPLORE has 160 employees, with offices in Paris and Nantes, and an annual turnover greater than €14 million.  EXPLORE has 1,500 clients and over 40,000 users.

In other news, EXPLORE acquired Belgian data vendor CODATA which collects information about retailers in France and Benelux.  The dataset covers 370,000 retail locations at 4,600 sites (e.g., city centers, shopping centers, outlets).  The new content augments EXPLORE’s coverage of commercial real estate.

“EXPLORE has been present for many years on the commercial property market; our offer is mainly “project” oriented (construction and renovation of buildings, urban development, CDAC-CNAC decisions, etc.),” said Nicouleau.  “We were very impressed by the high quality of the teams and the data produced by CODATA in the field.  Associated with EXPLORE, CODATA will have new operational resources to develop and strengthen their positions.”

Insent Integrates with MS Teams

Conversation Marketing platform Insent.AI integrated its service with Microsoft Teams, notifying users when customers and prospects are ready to chat.  The conversation is conducted within Teams via an MS Teams AppSource app.

“With the Insent app for Teams, your team can get notifications for the incoming chats from your buyers, view detailed visitor insights to understand the context and strike up more personalized conversations, and make the necessary hand-offs inside your chosen MS channels,” blogged Insent Digital Marketer Aatharsha Jey.

Insent describes itself as an “integration first platform.”  According to Jey ”integrations should be planned and carried out in a way that does not ask people to change their behaviors in order to adopt a new tool.”

Insent offers “Advanced Enterprise-grade routing,” which directs conversations to the CRM account owners.  If the account owner is not available, calls are routed via a set of fallback rules based on time of day and location to other reps or the chatbot.

Insent emphasizes the value of “human-first conversations” with bots serving as a backup channel:

“Chatbots were meant to be your second line of defense, built to support marketing and sales when your team isn’t available – not pretend to be human.”

Insent Website

@ Mentions allow users to include additional staff in the conversation.  It is not necessary to register individual users.  Simply tagging them directs Insent to create a user profile based upon MS Teams data.

Insent also offers integrations with Salesforce, HubSpot, Marketo, and Slack.