DataFox Growth and Enhancements

DataFox grew its year-over-year annual recurring revenue by 150% and trebled its presence at Fortune 500 companies.  According to the firm, “Its exceptional growth has sparked a major hiring initiative as well as plans to secure a larger San Francisco headquarters office to accommodate a growing team of engineers and data scientists.”

The DataFox CRM Orchestration service  provides company profiles and insights for two million companies.  The firm collects 100,000 signals each week across seventy signal categories.  DataFox supports both an initial batch enrichment and ongoing data refreshes.

DataFox Signals
DataFox Signals

A unique feature is their coverage of conferences which helps marketing departments identify which conferences to attend and assemble conference based prospecting lists.  The service also captures major lists such as the Inc 5000 and Fast 500 along with niche lists.

“This is an incredible acceleration point. Customers are seeing the immediate benefits of investing in our solutions that automate grunt work and help guide better, faster decision-making,” said DataFox CEO Bastiaan Janmaat. “DataFox has been able to improve the way people approach their jobs in sales, marketing, and other growth functions by helping them find, orchestrate, and leverage CRM data so they can focus on what matters most – building relationships and growing their business.”

Along with Salesforce, DataFox provides integrations with Marketo, Google Chrome, and Slack.

Mattermark: Dataset Growth and Enhancements

Mattermark rolled out a set of enhancements to their product and content over the past few months.  The PE/VC funding data firm added Revenue Range and Zip Code to company profiles delivered via Mattermark Pro, Mattermark API, and their recently released AppExchange connector.   Mattermark now supports over 80 variables.

The Old Growth Score (Blue) was based upon historical growth data. The New Growth Score (Blue) is limited to the past 12 weeks.
The Old Growth Score (Blue) was based upon historical growth data. The New Growth Score (Blue) is limited to the past 12 weeks.

Mattermark also revised its Growth Score.  Previously, the firm evaluated the Growth Score over the company’s lifetime, which resulted in the ongoing display of Uber, Accenture, Amazon, and Google.  The new model employs a rolling twelve-week score which “better captures the dynamic changes over time,” said Marketing Manager Nick Frost.  “By reducing the span by which we calculate the Growth Score, our customers have a better representation of a company’s activity.”

Mattermark has been actively growing its company database, hitting four million profiles in February.  The firm continues to add missing firmographics.  For example, they added location data for 300K companies and industry tags for 700K companies.  Most profile vendors require these fields prior to publication.

Mattermark Salesforce Connector

Mattermark rolled out its new Salesforce.com connector.  Mattermark, which released a sales edition for its PE/VC database in Q3 2015, supports lead enrichment spanning over eighty fields including Last Known Funding, Employee Count, Investors, Growth Score, Estimated Web Traffic, and Location.  Other features include custom object mapping, event triggers, and automated updates.  The Mattermark database now spans four million global companies and is growing at 100,000 companies per month.

Sales reps can also apply triggers and actions to any lead, opportunity, or other object.

“By launching Mattermark on the AppExchange, it allows sales professionals to spend more time doing what they do best, and what computers can’t do,” said Danielle Morrill, CEO of Mattermark. “Whether you’re an SDR, Sales Executive, or VP, your time is best spent on the phone or in person cultivating the relationships that earn you the right to do business.”

The Mattermark Account record displays firmographics, funding details, and recent news.
The Mattermark Account record displays firmographics, funding details, and recent news.

While they do not yet support prospecting, it is on their roadmap.  “The next thing we are building for Salesforce is simple but powerful: we’ll give users the ability to fill up the CRM with the accounts they want,” blogged Morrill. “Instead of starting out empty and filling it up, we want to give you the opposite experience. Every possible account is available to you with Mattermark, and through application of your ideal customer profile criteria you can chisel away at this massive block of possible customers to come up with the best possible targets to go after.”

The app is priced at $49 per user per month.

 

Crunchbase Series B

Last week was a busy week for VC funding in the SalesTech space.  Yesterday, I covered SparkLane’s funding round and today I am blogging about PE/VC database Crunchbase which announced an $18 million Series B led by Mayfield.  The funding announcement was paired with the launch of a new team-based Crunchbase Enterprise service.  Crunchbase was spun out of AOL in 2015 with $6.5 million in funding from Emergence Capital followed by a smaller $2 million round.  Crunchbase also laid out plans for a Crunchbase Marketplace that would allow the company to become the “Facebook of company information.”

The new funds will be dedicated towards extending its SaaS offerings, expanding its database, and growing its teams with a “significant commitment to diversity.”

“Mayfield is excited to partner with Jager McConnell and the team at Crunchbase to be the place where consumers, professionals, and businesses can easily access the information on companies to sell to, market to, partner with, finance, work for, research, acquire, and do business with. The early success of Crunchbase Pro and its usability have given us a view into the ambitious vision and roadmap of increasing the breadth, depth, and accessibility of the high-quality data platform Crunchbase is creating,” commented Rajeev Batra, Partner at Mayfield. “Crunchbase not only has a globally dominant position and brand, it has the potential to be a true platform company in becoming the actionable master record for company data.”

Crunchbase funding rounds and investors
Crunchbase funding rounds and investors

Crunchbase now offers an API along with three levels of service: free, Pro ($29 / month), and Enterprise ($99 / user / month with a minimum of five users).  Additional services are in the pipeline.

The free service receives 2.3 million unique visitors per month of which 40%  of site traffic is international.  Pro, which was launched last September, is “well past” 5,000 subscribers according to CEO Jager McConnell.  The firm has licensed its API to more than ten partners including Glassdoor and SimilarWeb.

The new Enterprise service combines Pro with API access, list downloads, email addresses, phone support, and a CRM connector.  The AppExchange service supports daily Crunchbase updates and data change alerts.

Crunchbase product pricing and features table
Crunchbase product pricing and features table

Crunchbase now covers a half million companies and 2,700 VC firms.  Other content includes investors, people, events, and products.  Data is maintained by a team of editors with updates provided to Crunchbase by their member community.  The database also benefits from VC firm updates and machine learning tools which search for anomalous information.  Annually, five million updates are made to the database.

Crunchbase has become the go-to destination for accurate and up-to-date company information for businesses all over the world,” said McConnell. “As we grow, hiring a diverse team will bring a variety of valuable perspectives into the business, which reflects the culture of Crunchbase. This will remain a focus of hiring as the company doubles in size in the next year.”

Crunchbase clients include Affinity, Datafox, Datanyze, Deloitte, Engagio, Everstring, Infer, Microsoft, Nestle, Samsung, Slack, Target, Volkswagen, and IBM Watson.  The firm has forty staff of which 43% are women and half are non-white.

McConnell wants Crunchbase to be the Facebook of company information.  “The premise is: it would be impossible for a single company to find all these slivers of company information, and put it into one spot on their own. They can’t be all those core competencies, so the idea is, let’s go and form these partnerships with all these companies that have those core competencies, put it in one place and, if we do a good job here, the user will say, ‘I know where to go, it’s where all this data comes together, that’s at Crunchbase.’”

To accomplish this vision, Crunchbase is readying a Crunchbase Marketplace of fifteen to twenty partners “to build a true company master record.”  Thus, Glassdoor would provide CEO ratings, employee ratings, and available jobs while SimilarWeb would feature website traffic for a specific company or industry.

Users will have the ability to select which content sets display.  The goal is to cover all of the companies on the Internet.

“Over time, pretty much every data provider that has some slice of company information, we’d like our users to have the ability to go and add that data directly into their experience. Sometimes that will be free, like Glassdoor will be a free dataset, but other times it may even cost a little bit of money to go add in technology stack data, or patent data,” said McConnell.  “Sometimes people want to know not just about funding, but about jobs, the CEO or all the companies in their geography that have a certain amount of website traffic.  Or sales reps want to find people who use a competitive product. Right now, they need three partners to get all that data. We want to let you choose it as part of the experience.”

David Sternis of Deloitte said, “The quality and accessibility of Crunchbase data is second to none. We save an immense amount of time by using Crunchbase Enterprise to power our TechHabor solution in order to stay on top of the innovation and startup landscapes. Our teams spend a fraction of the time they used to on research and market analysis and can prioritize focusing on providing strategic recommendations for our clients.”

Note: While Crunchbase and CB Insights both cover the PE/VC space, they are separate, non-affiliated companies.

Crunchbase Pro Unveiled

Crunchbase, which has long offered a free database of PE/VC funded companies, is launching a subscription service called Crunchbase Pro.  The new service helps users “discover new companies, people, and deals based on highly customizable search.”  The new service was unveiled at TechCrunch Disrupt a few weeks ago.

Crunchbase was spun off of TechCrunch last year and now has a staff of sixty following a Series A round.  The firm has trebled its revenue over the past year led by database extract revenue.  They have also seen a ten-fold increase in customers.

Crunchbase CEO Jager McConnell set a high objective for his firm.  “If we can become the LinkedIn for companies or the Facebook for companies and help companies connect with one another, I think that is a really interesting challenge that can take us into the long term.”

Crunchbase Pro supports an active homepage with Crunchbase editorial content, saved lists and searches, and trend data.
Crunchbase Pro supports an active homepage with Crunchbase editorial content, saved lists and searches, and trend data.

The service lists core five capabilities:

  1. Identify prospective partners, customers, investors or investments
  2. Quickly see what matters most with Crunchbase Rank and Trending Score
  3. Conduct faster, deeper due diligence on new business deals
  4. Receive email alerts when there is activity that users care about
  5. Drill into search results to see the interconnections between entities as well as get quick analysis of market trends

Features include “multi-join dynamic searches” (a techie way of saying “list building with immediate results”), custom lists, shareable searches and lists, and CSV export.  Alerts are provided for lists, saved searches, and user defined topics.

Multi-join dynamic searches support firmographics, biographics, and funding selects.
Multi-join dynamic searches support firmographics, biographics, and funding selects.

According to TechCrunch, the Trend Score for companies and VC firms “uses metrics like size of round, date of last financing, and profile page views to produce a ranking of these entities that changes with time.”

Crunchbase now covers a half million companies and 2,700 VC firms.  Data is maintained by a team of editors with updates provided to Crunchbase by their member community.  The database also benefits from VC firm updates and machine learning tools which search for anomalous information.

The new service is free of advertising and available at an introductory price of $29 per month (billed annually).  Next month the price rises to $49 per month.  The pricing is aggressive with respect to sales intelligence vendors which generally run in the $100 to $150 per month range prior to volume discounts and well below the pricing of their PE/VC database competitors such as CB Insights, DataFox, and Mattermark.

John Mannes lauded the Pro service’s speed and usability in TechCrunch, “Side by side with comparable platforms like PitchBook, CB Insights, and Mattermark the new CrunchBase Pro is fast and simple. Nearly every task can be done from the main page and there is little to no lag, even on complex search queries. The new colorful design, taking a page from Google’s material design, is a huge improvement on its dimly lit predecessor.”

Pro is a standalone service, but Crunchbase plans on CRM connectors and integrating external data sources such as SimilarWeb, Glassdoor, Apptopia, Enigma, and Product Hunt.  The firm gives the example of a job hunter searching for Glassdoor jobs using a combination of Crunchbase and Glassdoor data.  Crunchbase also has search intent data for marketers on their roadmap.  Intent data will provide “visibility into who has searched for their company or competitors.”

Clients include Bain & Company, Citibank, Deloitte and Microsoft.