Mattermark Returns

The Mattermark Account I-Frame in the Salesforce AppExchange supports both company news and an account overview with over 80 fields. The service is reasonably priced at $49 / user / month.
The Mattermark Account I-Frame in the Salesforce AppExchange supports both company news and an account overview with over 80 fields. The service is reasonably priced at $49 / user / month.

Mattermark is back as an independent company after being acquired by FullContact in late 2017.  Unfortunately, the acquisition announcement was mishandled with FullContact first saying the product was going away and later saying that it was still available.

The relaunched Mattermark attracted back much of its early staff including its founders Danielle and Kevin Morrill and Product Lead Paul Denya.  The firm has a “renewed focus on private deal intelligence.”  

“This transition has been in the works for the past few months without disruption to services. You have our assurance that will continue to be the case.”


Eric Milliken

To support the relaunch, Mattermark is adding headcount to their customer service, engineering, and data teams “to redouble our commitment to customer satisfaction and data excellence.”

Mattermark data coverage spans 4 million companies, company news, and funding data.  Users can leverage public lists or build shared lists.  Mattermark also supports an API, Salesforce integration, Chrome extension, Google Sheets, and lead and account enrichment.

RelPro Adds Crunchbase Intelligence

The New RelPro Finance tab includes a stock chart, funding data, IPO intelligence, finance news, and investors.
The New RelPro Finance tab includes a stock chart, funding data, IPO intelligence, finance news, and investors.

Relationship Intelligence vendor RelPro added Crunchbase funding, firmographics, and news content to its service, providing customers with greater insights on fast growing small and mid-size companies.  RelPro focuses on B2B business development across marketing, sales, relationship management, and research.

“RelPro users are looking for smarter, more efficient ways to build relationships with fast-growing companies,” said RelPro CEO Martin Wise. “By adding Crunchbase data to the RelPro platform our customers will save time, they will gain additional analytics to identify new company prospects, and they will benefit from new research insights to help them develop informed relationships and turn those prospects into clients.”

The new content set provides additional company intelligence, analytics, and filters.  RelPro profiles seven million companies and 150 million business decision makers.  Other content partners include BoardEx, Dun & Bradstreet, ZoomInfo, and HG Data.

The Crunchbase dataset supports new filters include Funding Round and Funding Total Amount.  RelPro also added a new finance tab to company profiles.

“As Crunchbase builds its overall partner network, the combination of our business intelligence with RelPro’s platform will provide value to their clients and increase the reach of Crunchbase’s premium data, getting that valuable information in front of the people who need it most.”


Nealesh Patel, Head of Business Development and Sales for Crunchbase.

RelPro hinted at additional analytics and data partner announcements in 2019.  One feature in development is a “look-a-like” companies list to assist with business development.

RelPro more than doubled its subscription revenues in 2018.

DiscoverOrg Expanded Content

DiscoverOrg now displays 22,000 global family trees to the subsidiary level.

DiscoverOrg, which has long emphasized technographics and contacts, expanded its company intelligence with the addition of global corporate hierarchies and private equity / venture capital funding intelligence.  DiscoverOrg also expanded its contact / biographic coverage with detailed work histories, educational profiles, and North American mobile phones and personal emails.

“The traditional playbooks for B2B prospecting and corporate recruiting don’t work anymore.  Today’s buyers and hires expect highly personalized outreach at the right time that cuts through the mass-produced noise we’re all inundated with. The additional data we are now delivering make it even easier for our customers to craft the right message and engage where and when they are most likely to get a response.”


DiscoverOrg CEO Henry Schuck

Family trees are color coded and available for 22,000 global companies along with their divisions and subsidiaries.  Tree nodes may be expanded and collapsed, allowing sales reps to customize their view.  Users may link to major subsidiaries that are also contained within the DiscoverOrg company universe while non-covered subsidiaries are grayed out.  Tree nodes include logo, location, and ownership type.

DiscoverOrg has long offered org charts highlighting contact reporting structures, but family trees have been a gap in their service until now.

Funding data includes total funding and round details such as amounts, dates, and investors.

DiscoverOrg did not disclose the sources of their new data sets beyond saying they were licensed from “leading third-party data providers.”  The new content was verified by their 250 editors and DiscoverOrg’s automated verification processes prior to being presented to clients.

DiscoverOrg continues its rapid content build out with 4.3 million human-verified contacts across 160,000 top global companies.  Additional functionality around the family trees is planned for the next three months.  The firm also expects to add funding data screening to their build-a-list functionality.

“Our biggest differentiator is our ability to bring together proprietary technology,automated tools, and integrations that gather data – plus a layer of human verification to ensure its accuracy.”


Katie Bullard, DiscoverOrg President.

DiscoverOrg confirmed that they are on target for their $160M end of year ARR.

Pitchbook Expands European Coverage

Pitchbook CRM tabs cover companies, people, deals, investors, advisors, and news.
Pitchbook CRM tabs cover companies, people, deals, investors, advisors, and news.

Company profile vendor Pitchbook added 171,000 European company profiles along with financial data and M&A transaction details to their public and private company dataset.  The new profiles cover France, UK, Germany, Benelux, Ireland, Sweden and Norway.  Pitchbook also backfilled 35,000 European companies with financial data.

“Our customers require a holistic view into global financial market activity to make informed business decisions, which is the key driver behind PitchBook’s aggressive push to increase coverage of Europe’s financial ecosystem,” said Doug Trafelet, Managing Director at PitchBook. “The new companies and financials included in this dataset expansion provides unmatched visibility into company health and industry fluctuations, which simply cannot be found elsewhere. Continuing to add and refine our coverage of the European market will remain a key priority in 2018 and beyond, especially as PitchBook asserts its presence in region, both in terms of data collection and corporate footprint.”

The Pitchbook Platform is approaching one million global companies with profiles of nearly 900,000 private companies, 80,000 public companies and 800,000 transactions. Pitchbook data is delivered via browsers, mobile, data feeds, Excel, and CRM.  The Excel plug-in supports custom charting and twenty pre-built models for comps, tear sheets, and valuation.

Pitchbook has over 2,000 clients who “use PitchBook regularly to follow and analyze the flow of capital across the entire private and public markets.”  The firm is a subsidiary of Morningstar and has over 600 employees.

The firm did not disclose whether they directly gathered the European private company data or licensed it from a third party.  However, as the expanded country coverage matches CreditSafe’s recent expansion, it is likely that CreditSafe is providing the company financials.

Pitchbook also recently added a Chrome Browser extension which allows subscribers to right-click on a company to view a company profile.

The Pitchbook Chrome Connector provides immediate access to Pitchbook company intelligence.
The Pitchbook Chrome Connector provides immediate access to Pitchbook company intelligence.

 

DataFox Growth and Enhancements

DataFox grew its year-over-year annual recurring revenue by 150% and trebled its presence at Fortune 500 companies.  According to the firm, “Its exceptional growth has sparked a major hiring initiative as well as plans to secure a larger San Francisco headquarters office to accommodate a growing team of engineers and data scientists.”

The DataFox CRM Orchestration service  provides company profiles and insights for two million companies.  The firm collects 100,000 signals each week across seventy signal categories.  DataFox supports both an initial batch enrichment and ongoing data refreshes.

DataFox Signals
DataFox Signals

A unique feature is their coverage of conferences which helps marketing departments identify which conferences to attend and assemble conference based prospecting lists.  The service also captures major lists such as the Inc 5000 and Fast 500 along with niche lists.

“This is an incredible acceleration point. Customers are seeing the immediate benefits of investing in our solutions that automate grunt work and help guide better, faster decision-making,” said DataFox CEO Bastiaan Janmaat. “DataFox has been able to improve the way people approach their jobs in sales, marketing, and other growth functions by helping them find, orchestrate, and leverage CRM data so they can focus on what matters most – building relationships and growing their business.”

Along with Salesforce, DataFox provides integrations with Marketo, Google Chrome, and Slack.

Mattermark: Dataset Growth and Enhancements

Mattermark rolled out a set of enhancements to their product and content over the past few months.  The PE/VC funding data firm added Revenue Range and Zip Code to company profiles delivered via Mattermark Pro, Mattermark API, and their recently released AppExchange connector.   Mattermark now supports over 80 variables.

The Old Growth Score (Blue) was based upon historical growth data. The New Growth Score (Blue) is limited to the past 12 weeks.
The Old Growth Score (Blue) was based upon historical growth data. The New Growth Score (Blue) is limited to the past 12 weeks.

Mattermark also revised its Growth Score.  Previously, the firm evaluated the Growth Score over the company’s lifetime, which resulted in the ongoing display of Uber, Accenture, Amazon, and Google.  The new model employs a rolling twelve-week score which “better captures the dynamic changes over time,” said Marketing Manager Nick Frost.  “By reducing the span by which we calculate the Growth Score, our customers have a better representation of a company’s activity.”

Mattermark has been actively growing its company database, hitting four million profiles in February.  The firm continues to add missing firmographics.  For example, they added location data for 300K companies and industry tags for 700K companies.  Most profile vendors require these fields prior to publication.

Mattermark Salesforce Connector

Mattermark rolled out its new Salesforce.com connector.  Mattermark, which released a sales edition for its PE/VC database in Q3 2015, supports lead enrichment spanning over eighty fields including Last Known Funding, Employee Count, Investors, Growth Score, Estimated Web Traffic, and Location.  Other features include custom object mapping, event triggers, and automated updates.  The Mattermark database now spans four million global companies and is growing at 100,000 companies per month.

Sales reps can also apply triggers and actions to any lead, opportunity, or other object.

“By launching Mattermark on the AppExchange, it allows sales professionals to spend more time doing what they do best, and what computers can’t do,” said Danielle Morrill, CEO of Mattermark. “Whether you’re an SDR, Sales Executive, or VP, your time is best spent on the phone or in person cultivating the relationships that earn you the right to do business.”

The Mattermark Account record displays firmographics, funding details, and recent news.
The Mattermark Account record displays firmographics, funding details, and recent news.

While they do not yet support prospecting, it is on their roadmap.  “The next thing we are building for Salesforce is simple but powerful: we’ll give users the ability to fill up the CRM with the accounts they want,” blogged Morrill. “Instead of starting out empty and filling it up, we want to give you the opposite experience. Every possible account is available to you with Mattermark, and through application of your ideal customer profile criteria you can chisel away at this massive block of possible customers to come up with the best possible targets to go after.”

The app is priced at $49 per user per month.