Crowd-based Company Research vendor Owler added contacts to its Owler Max Sales Intelligence service. Owler was launched in 2011 by Jim Fowler after he sold contacts database Jigsaw (renamed Data.com but now decommissioned) to Salesforce. Both databases employed a “wisdom of the crowd” approach to collecting data, but Owler offered only the CEO name and executive change news alerts. Broader contact details for its 15 million company profiles were not available until now.
Owler grew into a respected database for competitive tracking, funding data, and news alerts but avoided contact data. As it increasingly positioned itself as a sales tool, it needed to address its lack of contacts.
Contact Data, which is only being added to its top-end Max edition, includes direct phone numbers, email addresses, and LinkedIn profiles for 150 million North American professionals. Along with firmographics, users can filter contacts by Job Title, Seniority, Department, Hiring Date, and Location.
Contact data is available via Slack, Salesforce, HubSpot, Microsoft Teams, and Google Chrome.
‘We are very excited to introduce Contact Data into our Owler Max tool. This is a powerful way to get in touch with potential customers and partners,” stated CEO Tim Harsch. “Our goal has always been to make it easier for companies to grow and succeed, and this new addition to our platform will help our users do just that.”
Owler Max is their sales intelligence edition with CRM syncing, email alerts, and prospecting. Reps control which of the twenty-three alert categories are relevant, including new triggers based on revenue and employee count changes.
Company prospecting selects include industry, location, company status, revenue, employee counts, funding history, and competitors. Owler profiles 15 million global companies, with the option to push companies and lists to the CRM. Company data is passed bi-directionally, while news can be used to create HubSpot Tasks or display alerts via email, HubSpot, or Slack.
“Owler Max provides sales teams with resources they need to do their jobs the best they possibly can,” said Owler CEO Tim Harsch. “Our new integrations and data insights offer sales teams key improvements to organization, workflow, and research efficiency. Sales professionals can leverage data better, drive desired results quicker, and grow the capacity of collaboration in the remote work era.”
Owler syncs data every six hours and can match and upload 1,000 records per minute.
The Teams integration was launched back in August. Owler Max users will see their MS Teams instance in the Owler Max dashboard. They then click connect, name the connection, and syncing commences for all followed companies. Team members can then read, collaborate, or share company intelligence via Teams or email, with alerts automatically posted to Teams channels. Alerts may be aggregated from all lists or customized. Users can also control which of its nearly two dozen event categories should be shared so that only relevant topics are posted.
“Owler Max’s new offerings put sales teams on a straight path to winning. To unlock their full potential, sales teams need efficient access to personalized data and tools for seamless workflow. By providing this scaffolding, Owler Max gives sales professionals an immediate competitive edge.”
Owler CEO Tim Harsch
Owler Max is priced at $600 per annum with a minimum of five seats. Owler Max also supports a Salesforce connector.
Mattermark is back as an independent company after being acquired by FullContact in late 2017. Unfortunately, the acquisition announcement was mishandled with FullContact first saying the product was going away and later saying that it was still available.
Mattermark attracted back much of its early staff including its founders
Danielle and Kevin Morrill and Product Lead Paul Denya. The firm has a
“renewed focus on private deal intelligence.”
“This transition has been in the works for the past few months without disruption to services. You have our assurance that will continue to be the case.”
the relaunch, Mattermark is adding headcount to their customer service,
engineering, and data teams “to redouble our commitment to customer
satisfaction and data excellence.”
Mattermark data coverage spans 4 million companies, company news, and funding data. Users can leverage public lists or build shared lists. Mattermark also supports an API, Salesforce integration, Chrome extension, Google Sheets, and lead and account enrichment.
Relationship Intelligence vendor RelPro added Crunchbase funding, firmographics, and news content to its service, providing customers with greater insights on fast growing small and mid-size companies. RelPro focuses on B2B business development across marketing, sales, relationship management, and research.
“RelPro users are looking for smarter, more efficient ways to build
relationships with fast-growing companies,” said RelPro CEO Martin Wise. “By
adding Crunchbase data to the RelPro platform our customers will save time,
they will gain additional analytics to identify new company prospects, and they
will benefit from new research insights to help them develop informed
relationships and turn those prospects into clients.”
The new content set provides additional company intelligence, analytics, and filters. RelPro profiles seven million companies and 150 million business decision makers. Other content partners include BoardEx, Dun & Bradstreet, ZoomInfo, and HG Data.
The Crunchbase dataset supports new filters include Funding Round and
Funding Total Amount. RelPro also added a new finance tab to company
“As Crunchbase builds its overall partner network, the combination of our business intelligence with RelPro’s platform will provide value to their clients and increase the reach of Crunchbase’s premium data, getting that valuable information in front of the people who need it most.”
Nealesh Patel, Head of Business Development and Sales for Crunchbase.
RelPro hinted at additional analytics and data partner announcements in
2019. One feature in development is a “look-a-like” companies list to
assist with business development.
RelPro more than doubled its subscription revenues in 2018.
DiscoverOrg, which has long emphasized technographics and contacts, expanded its company intelligence with the addition of global corporate hierarchies and private equity / venture capital funding intelligence. DiscoverOrg also expanded its contact / biographic coverage with detailed work histories, educational profiles, and North American mobile phones and personal emails.
“The traditional playbooks for B2B prospecting and corporate recruiting don’t work anymore. Today’s buyers and hires expect highly personalized outreach at the right time that cuts through the mass-produced noise we’re all inundated with. The additional data we are now delivering make it even easier for our customers to craft the right message and engage where and when they are most likely to get a response.”
DiscoverOrg CEO Henry Schuck
are color coded and available for 22,000 global companies along with their
divisions and subsidiaries. Tree nodes may be expanded and collapsed,
allowing sales reps to customize their view. Users may link to major
subsidiaries that are also contained within the DiscoverOrg company universe
while non-covered subsidiaries are grayed out. Tree nodes include logo,
location, and ownership type.
has long offered org charts highlighting contact reporting structures, but
family trees have been a gap in their service until now.
includes total funding and round details such as amounts, dates, and investors.
DiscoverOrg did not disclose the sources of their new data sets beyond saying they were licensed from “leading third-party data providers.” The new content was verified by their 250 editors and DiscoverOrg’s automated verification processes prior to being presented to clients.
DiscoverOrg continues its rapid content build out with 4.3 million human-verified contacts across 160,000 top global companies. Additional functionality around the family trees is planned for the next three months. The firm also expects to add funding data screening to their build-a-list functionality.
“Our biggest differentiator is our ability to bring together proprietary technology,automated tools, and integrations that gather data – plus a layer of human verification to ensure its accuracy.”
Katie Bullard, DiscoverOrg President.
DiscoverOrg confirmed that they are on target for their $160M end of year ARR.
Company profile vendor Pitchbook added 171,000 European company profiles along with financial data and M&A transaction details to their public and private company dataset. The new profiles cover France, UK, Germany, Benelux, Ireland, Sweden and Norway. Pitchbook also backfilled 35,000 European companies with financial data.
“Our customers require a holistic view into global financial market activity to make informed business decisions, which is the key driver behind PitchBook’s aggressive push to increase coverage of Europe’s financial ecosystem,” said Doug Trafelet, Managing Director at PitchBook. “The new companies and financials included in this dataset expansion provides unmatched visibility into company health and industry fluctuations, which simply cannot be found elsewhere. Continuing to add and refine our coverage of the European market will remain a key priority in 2018 and beyond, especially as PitchBook asserts its presence in region, both in terms of data collection and corporate footprint.”
The Pitchbook Platform is approaching one million global companies with profiles of nearly 900,000 private companies, 80,000 public companies and 800,000 transactions. Pitchbook data is delivered via browsers, mobile, data feeds, Excel, and CRM. The Excel plug-in supports custom charting and twenty pre-built models for comps, tear sheets, and valuation.
Pitchbook has over 2,000 clients who “use PitchBook regularly to follow and analyze the flow of capital across the entire private and public markets.” The firm is a subsidiary of Morningstar and has over 600 employees.
The firm did not disclose whether they directly gathered the European private company data or licensed it from a third party. However, as the expanded country coverage matches CreditSafe’s recent expansion, it is likely that CreditSafe is providing the company financials.
Pitchbook also recently added a Chrome Browser extension which allows subscribers to right-click on a company to view a company profile.
DataFox grew its year-over-year annual recurring revenue by 150% and trebled its presence at Fortune 500 companies. According to the firm, “Its exceptional growth has sparked a major hiring initiative as well as plans to secure a larger San Francisco headquarters office to accommodate a growing team of engineers and data scientists.”
The DataFox CRM Orchestration service provides company profiles and insights for two million companies. The firm collects 100,000 signals each week across seventy signal categories. DataFox supports both an initial batch enrichment and ongoing data refreshes.
A unique feature is their coverage of conferences which helps marketing departments identify which conferences to attend and assemble conference based prospecting lists. The service also captures major lists such as the Inc 5000 and Fast 500 along with niche lists.
“This is an incredible acceleration point. Customers are seeing the immediate benefits of investing in our solutions that automate grunt work and help guide better, faster decision-making,” said DataFox CEO Bastiaan Janmaat. “DataFox has been able to improve the way people approach their jobs in sales, marketing, and other growth functions by helping them find, orchestrate, and leverage CRM data so they can focus on what matters most – building relationships and growing their business.”
Along with Salesforce, DataFox provides integrations with Marketo, Google Chrome, and Slack.
Mattermark rolled out a set of enhancements to their product and content over the past few months. The PE/VC funding data firm added Revenue Range and Zip Code to company profiles delivered via Mattermark Pro, Mattermark API, and their recently released AppExchange connector. Mattermark now supports over 80 variables.
Mattermark also revised its Growth Score. Previously, the firm evaluated the Growth Score over the company’s lifetime, which resulted in the ongoing display of Uber, Accenture, Amazon, and Google. The new model employs a rolling twelve-week score which “better captures the dynamic changes over time,” said Marketing Manager Nick Frost. “By reducing the span by which we calculate the Growth Score, our customers have a better representation of a company’s activity.”
Mattermark has been actively growing its company database, hitting four million profiles in February. The firm continues to add missing firmographics. For example, they added location data for 300K companies and industry tags for 700K companies. Most profile vendors require these fields prior to publication.
Mattermark rolled out its new Salesforce.com connector. Mattermark, which released a sales edition for its PE/VC database in Q3 2015, supports lead enrichment spanning over eighty fields including Last Known Funding, Employee Count, Investors, Growth Score, Estimated Web Traffic, and Location. Other features include custom object mapping, event triggers, and automated updates. The Mattermark database now spans four million global companies and is growing at 100,000 companies per month.
Sales reps can also apply triggers and actions to any lead, opportunity, or other object.
“By launching Mattermark on the AppExchange, it allows sales professionals to spend more time doing what they do best, and what computers can’t do,” said Danielle Morrill, CEO of Mattermark. “Whether you’re an SDR, Sales Executive, or VP, your time is best spent on the phone or in person cultivating the relationships that earn you the right to do business.”
While they do not yet support prospecting, it is on their roadmap. “The next thing we are building for Salesforce is simple but powerful: we’ll give users the ability to fill up the CRM with the accounts they want,” blogged Morrill. “Instead of starting out empty and filling it up, we want to give you the opposite experience. Every possible account is available to you with Mattermark, and through application of your ideal customer profile criteria you can chisel away at this massive block of possible customers to come up with the best possible targets to go after.”
Last week was a busy week for VC funding in the SalesTech space. Yesterday, I covered SparkLane’s funding round and today I am blogging about PE/VC database Crunchbase which announced an $18 million Series B led by Mayfield. The funding announcement was paired with the launch of a new team-based Crunchbase Enterprise service. Crunchbase was spun out of AOL in 2015 with $6.5 million in funding from Emergence Capital followed by a smaller $2 million round. Crunchbase also laid out plans for a Crunchbase Marketplace that would allow the company to become the “Facebook of company information.”
The new funds will be dedicated towards extending its SaaS offerings, expanding its database, and growing its teams with a “significant commitment to diversity.”
“Mayfield is excited to partner with Jager McConnell and the team at Crunchbase to be the place where consumers, professionals, and businesses can easily access the information on companies to sell to, market to, partner with, finance, work for, research, acquire, and do business with. The early success of Crunchbase Pro and its usability have given us a view into the ambitious vision and roadmap of increasing the breadth, depth, and accessibility of the high-quality data platform Crunchbase is creating,” commented Rajeev Batra, Partner at Mayfield. “Crunchbase not only has a globally dominant position and brand, it has the potential to be a true platform company in becoming the actionable master record for company data.”
Crunchbase now offers an API along with three levels of service: free, Pro ($29 / month), and Enterprise ($99 / user / month with a minimum of five users). Additional services are in the pipeline.
The free service receives 2.3 million unique visitors per month of which 40% of site traffic is international. Pro, which was launched last September, is “well past” 5,000 subscribers according to CEO Jager McConnell. The firm has licensed its API to more than ten partners including Glassdoor and SimilarWeb.
The new Enterprise service combines Pro with API access, list downloads, email addresses, phone support, and a CRM connector. The AppExchange service supports daily Crunchbase updates and data change alerts.
Crunchbase now covers a half million companies and 2,700 VC firms. Other content includes investors, people, events, and products. Data is maintained by a team of editors with updates provided to Crunchbase by their member community. The database also benefits from VC firm updates and machine learning tools which search for anomalous information. Annually, five million updates are made to the database.
Crunchbase has become the go-to destination for accurate and up-to-date company information for businesses all over the world,” said McConnell. “As we grow, hiring a diverse team will bring a variety of valuable perspectives into the business, which reflects the culture of Crunchbase. This will remain a focus of hiring as the company doubles in size in the next year.”
Crunchbase clients include Affinity, Datafox, Datanyze, Deloitte, Engagio, Everstring, Infer, Microsoft, Nestle, Samsung, Slack, Target, Volkswagen, and IBM Watson. The firm has forty staff of which 43% are women and half are non-white.
McConnell wants Crunchbase to be the Facebook of company information. “The premise is: it would be impossible for a single company to find all these slivers of company information, and put it into one spot on their own. They can’t be all those core competencies, so the idea is, let’s go and form these partnerships with all these companies that have those core competencies, put it in one place and, if we do a good job here, the user will say, ‘I know where to go, it’s where all this data comes together, that’s at Crunchbase.’”
To accomplish this vision, Crunchbase is readying a Crunchbase Marketplace of fifteen to twenty partners “to build a true company master record.” Thus, Glassdoor would provide CEO ratings, employee ratings, and available jobs while SimilarWeb would feature website traffic for a specific company or industry.
Users will have the ability to select which content sets display. The goal is to cover all of the companies on the Internet.
“Over time, pretty much every data provider that has some slice of company information, we’d like our users to have the ability to go and add that data directly into their experience. Sometimes that will be free, like Glassdoor will be a free dataset, but other times it may even cost a little bit of money to go add in technology stack data, or patent data,” said McConnell. “Sometimes people want to know not just about funding, but about jobs, the CEO or all the companies in their geography that have a certain amount of website traffic. Or sales reps want to find people who use a competitive product. Right now, they need three partners to get all that data. We want to let you choose it as part of the experience.”
David Sternis of Deloitte said, “The quality and accessibility of Crunchbase data is second to none. We save an immense amount of time by using Crunchbase Enterprise to power our TechHabor solution in order to stay on top of the innovation and startup landscapes. Our teams spend a fraction of the time they used to on research and market analysis and can prioritize focusing on providing strategic recommendations for our clients.”
Note: While Crunchbase and CB Insights both cover the PE/VC space, they are separate, non-affiliated companies.