Account Engagement Platform 6sense, which acquired Fortella at the end of August, is also bringing Slintel into the fold. Slintel augments 6sense’s data with technographics, buyer and market insights, and contacts.
“The acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech Revolution by providing the foundational data sales and marketing teams need to achieve predictable revenue growth,” stated the firm.
Slintel expands 6sense’s marketing data for audience segmentation, AI-driven predictions, account prioritization, campaign outreach, and personalization. Slintel insights also highlight business and market trends for sales reps, assisting with activity prioritization, outreach, and personalization.
Slintel’s technographics and renewal predictions improve rep timing and targeting.
Slintel’s account insights are gathered from historical data, verified data sources, natural language processing, and human validation.
“Data has always been an essential component of the 6sense platform, and we continually look for ways to bring more actionable and accurate data into the platform,” said 6sense CTO Viral Bajaria. “After evaluating many data providers over the past year, we selected Slintel because of the way they capture data as well as the uniqueness and accuracy of the data provided in their platform, all of which will help 6sense customers outperform their competitors.”
Slintel gathers data for 100 million contacts and 15 million companies. Half the contacts have business emails, and 15% include direct-dial numbers.
“Slintel amplifies 6sense across four critical dimensions adding: modern business contact data from verified sources; enhanced technographics, including AI-powered confidence scores and predictions; robust buyer insights powered by account and contact-level psychographic data; and deep market insights on account events, expansions, and other noteworthy changes. Collectively, these data-driven features deliver a unique intelligence layer that helps fuel 6sense’s powerful ability to uncover buyers both before and during their purchase journey.”Slintel Press Release (October 5, 2021)
Slintel was enjoying rapid growth at the time of acquisition, with revenue up 500% year-over-year.
Slintel CEO Deepak Anchala noted he had been approached in the past about acquisition but passed on the opportunities as they wanted to continue developing the Slintel vision. However, he viewed 6sense differently due to the alignment of the firms’ world views.
“Both teams strongly believe that the market is becoming more buyer-driven and that to succeed, revenue teams need to be smarter, more data-driven, and empathetic to the buyer’s interests,” blogged Anchala. “Our offerings perfectly complement each other. One is a market-leading GTM Intelligence product, while the other is a best-in-class GTM Orchestration product. One has an inbound-heavy, product-led motion while the other is great at closing enterprise deals.”
“When thinking about extending the capabilities of the 6sense Platform, our philosophy is to seek companies that add competitive differentiation, maintain high customer satisfaction, and deliver superior customer value,” blogged 6sense CEO Jason Zintak. “Slintel checks all of these boxes. What makes Slintel’s approach unique is how it captures and delivers data to customers, resulting in superior levels of data coverage, accuracy, and diversity. The combination of Slintel’s data intelligence with 6sense’s industry-leading insights and orchestration capabilities will deliver better outcomes, faster time to value, and a greater return on investment.”
Due to this alignment of vision, product, and GTM expertise, Anchala felt that both companies would be stronger together and “can power better experiences for our customers.”
Anchala was also impressed with 6sense as a “clear market leader” that is outpacing its competition and has “a near-perfect Glassdoor employee rating.”
“Together, we will enable organizations to:
1.Plan, uncover, prioritize, engage, measure, and forecast progress against revenue opportunities
2. Get technographic, firmographic, and business insights at the account level as well as modern contact data to drive more relevant, personalized, and timely campaigns
3. Receive market alerts about relevant changes captured from hundreds of attributes across millions of companies every week
4. Capture more intent signals to uncover revenue opportunities more accurately”Slintel CEO Deepak Anchala
Anchala advised Slintel’s customers that the sale “isn’t an exit,” but “the beginning of bigger, better things together, and an opportunity for two phenomenal companies to join hands to realize our vision faster.”
6sense is on a roll with 114% revenue growth year-over-year. Along with acquiring Fortella, it opened offices in London and Australia, expanding its footprint. In March, it closed on a $125 million Series D.