Over the next few days, I will be covering various Google Chrome integration tools for sales intelligence.  Yesterday, I discussed the Zoominfo extension and today I’m covering DataFox’s implementation.

DataFox just launched a sales intelligence service after previously focusing on the PE/VC space.  Thus, their underlying dataset covers fast growth companies.  The Chrome integration, along with their SFDC implementation, is part of their value proposition.

The DataFox Chrome integration recognizes URLs and provides company profiles to subscribers.  Content includes the DataFox Score, sizing data, URL, year founded, a business description, and ten similar companies.  The tool is specific to company URLs and does not recognize companies in other contexts such as LinkedIn.  If a company is unknown, the app allows the user to quickly request the company be added to the database.

The DataFox score is a composite score which assesses the firm’s financing, human resources, and momentum.  According to DataFox, their score “uses machine learning to quantify hard-to-define traits like financial stability and management quality, and most importantly, how those traits can predict a company’s growth.”

Clicking on the company name takes the user to the DataFox company profile.  From there, the user can send the company information to SFDC.

Similar companies are displayed with a similarity confidence score, logo, and DataFox Score.  Users can click on similar company names to view the similar companies.

Similar companies are identified using a proprietary algorithm which finds peers based upon sector, size, news co-mentions, participation in conferences, and company keywords.  According to DataFox, “out of  the thousands of keywords in our database, any given company will list only about  a dozen. To deal with this, we want to be able to harness a measure of similarity  between keywords. After all, if company A lists ‘cloud storage’ as a keyword, then we should have more confidence they are related to a company listing ‘file sharing’ as a keyword than a company listing ‘mobile payments’ as a keyword.”  Similar companies can be executed against both individual companies and lists.  Thus, a sales rep can take their top client list and clone a set of comparables.

If you would like to know more about the DataFox service, I recently covered their product launch.