As part of the update to my Field Guide to Sales Intelligence Vendors, I’m working my way through the product updates of nearly two dozen vendors. In most cases, this information is only available to non-users as press releases and blogs. But one of my profiled companies, SalesLoft, has a better way to communicate to its customers and prospects. Their VP of Product Strategy Sean Kester records a ninety second video for each release which includes a mini-demo and user benefits discussion.
These videos are short and professional with optional closed captioning and a full transcript. Furthermore, the videos are in plain English so that they can be easily understood by end users. You won’t hear the typical tech speak.
And videos that start, “Hey, Guys, Sean here with SalesLoft” help to reinforce the brand and convey a sense of friendliness and ease of use.
Here is a sample transcript:
Hey Guys, Sean here with SalesLoft. We are excited to announce the new SalesLoft platform UI.
Today we’re introducing a new look. You’ll see an updated platform design for SalesLoft. Inspired by the desire to deliver consistency, the new UI represents a simpler interface, standardizing all the pages within the platform.
We made changes to how users interact with the interface:
The simpler design puts more focus on the information that matters without changing how you navigate throughout the platform…
The SalesLoft community has evolved over the past few years, becoming the application of record for the specialized inside sales organization.
The updated UI reflects your feedback, making it easier to quickly execute your tasks in addition to laying a foundation for faster innovation and increased value delivery to you, our users.
Thank you for enabling SalesLoft to continue to serve you. As always, we are excited to hear your feedback!
What’s more, it is clear that they understand that meeting the needs of their customers drives their success.