Global Database

Global Database Build a List supports expanded growth, ownership, and industry variables.

UK-based Sales Intelligence vendor Global Database continues to expand its content and functionality.  Recent platform enhancements include expanded prospecting variables, industry coding, and list enrichment.

New screening variables include

  • Annual Growth: Turnover, Headcount, EBITDA, Net Profit, Liabilities, and Exports
  • Ownership: Parents, Number of subsidiaries, Foreign parent, Number of shareholders
  • Industry: European and North American industry codes, Industry Keywords

International SIC and NACE codes are available across the full company universe.  Global Database also implemented an NLP tool that crawls company websites and identifies keywords and business descriptions.  This descriptive content is then mapped to over 100,000 industry keywords.

“The SIC code is outdated when it comes to new industry verticals, such as Big Data or E-commerce, and if you are looking for such companies by SIC Code, they will be classified as: 63990 – Other information service activities n.e.c., explained CEO Nicolae Buldumac to GZ Consulting.

Global Database now supports company and contact list enrichment for Salesforce and MS Dynamics.  Users upload a list that is matched against its reference database and enriched with over 80 variables and match score confidence.  Matching employs registration numbers, corporate names, domains, phone, postal codes, etc. 

Global Database also provides an interactive report with match rates and segmentation.  Enrichment analytics include match rates, list averages, company status distribution, turnover distribution, top five companies, and pie charts for employment, years in business, and industry.  A location map is also displayed.

Other data tools include CRM maintenance, APIs, and web forms with auto-population.

The Global Database universe now spans 130 million companies and 118 million contacts:

Global Database Counts as of October 2021.

Most of its data is from trade registries, publicly available sources, an in-house data research team, and a few data vendor partnerships.  Direct emails are available for 17 million contacts and mobile numbers for 1.6 million.  If a contact does not have an email or phone number, Global Database integrates with two data vendors, where this information is requested via API in real-time.

Global Database continues to expand its universe of credit reports, with instant Business Credit Reports now available for 350 million companies.  If a country does not support instant reports, customers may request a new investigation from on-the-ground resources.  These reports are delivered within five to seven business days.

Credit reports are priced between £19 and £80, with the UK and Irish reports at the low end.  Most continental European credit reports are priced between £35 and £40.  North American reports are also priced at £40.

Global Database Employee tab.

Echobot TARGET 2.0

German Sales Intelligence vendor Echobot released version 2.0 of its TARGET prospecting service with a refreshed UI, improved data quality, and AI tools for ICP and segmentation analysis.

“If you want to digitize your sales processes and save a lot of time, money, and nerves, you can’t ignore Echobot,” said CEO Bastian Karweg.  “TARGET 2.0 inspires the everyday sales life of our customers – the new version is fast, intuitive to use, and simply fun.”

Echobot has set its product vision based on the “first principles of data” delivered through its service.  “For data to be useful, it has to be high quality, connected, and fully compliant,” said Karweg.

The first step was unifying their database across regions and datatype and removing data silos within the platform.  Echobot implemented a “unified, nested data index” that improved query times up to ten-fold and allowed for enhanced switching between company and contact results.

Users no longer need to build company and contact lists separately. Instead, build-a-list results are displayed as tabs, allowing users to analyze both company and contact results without requiring them to rekey their query.

Echobot also implemented a new Email Validation Engine (EVA) that “eliminates stale records” and implements mail server and pattern checking to improve data quality.  The EVA reduces bounce rates by up to thirty percent.

Echobot licensed company records directly from trade registers and implemented a “True Compliance” process.

“For your outreach to be truly GDPR compliant, you not only need a Legitimate Interest but also be mindful of the preferences of the people you are trying to contact,” stated Karweg.  “Using Echobot, each contact record comes with a public source URL so you can be 100% confident when a prospect asks you, ‘Hey, where did you get my data from?’”

Echobot Job Title Suggestions

Echobot implemented AI to assist users, building a subject taxonomy that covers over 100,000 topics and industry keywords.  TARGET 2.0 sports a keyword type-ahead tool that “guides you towards the right queries and also intelligently suggests alternative keywords or job titles you also might want to include in your search.”

The firm’s new segmentation analysis is their “most advanced AI” that builds a company vector model for clustered analysis of highly similar companies from uploaded files.  The clusters identify similar companies for downloading to the desktop or uploading to the CRM.  Thus, users can upload their Ideal Customer Profile and expand it with similar companies.  The ICP is also used to score prospects and sort them by priority.

“Echobot uses a new company vector model for the first time in addition to rigid industry codes. The technology is based on machine learning and makes it possible to select companies in a fine-grained manner according to thousands of specialist areas. The assignment takes place automatically on the basis of text content that is associated with the respective company. This means that if you are looking for industries, Echobot now offers an immense wealth of detail and can thus easily find even high-precision target groups. With the help of so-called cross joins, filters of different data areas can be combined with each other in real-time. This completely eliminates the time-consuming storage of interim results.”

Echobot Press Release (Translated from German)

TARGET 2.0 supports a broad set of screening variables:

  • Industry – Industry codes or keywords.
  • Keyword
  • Contacts – Department, Level, Title
  • Trigger Events
  • Location – Region and Radius
  • Company Size
  • Financials
  • Technographics – Software and Systems
  • Firmographics
  • Data Completeness

Their instant access to data allows for complete data visibility without slowing down users with credits to display contact details. In addition, the contract includes a minimum of 10,000 monthly record uploads or downloads with a FLAT-RATE Guarantee that provides an additional 5,000 monthly data records after consuming the EXPORT quota. The guarantee ensures budgeting stability while providing export flexibility should the marketing department consume their entire download quota mid-year.

Echobot pricing starts at €999 per month for up to three users.  This price is introductory and will increase for new customers in 2022.

Echobot supports four countries – Germany, Austria, Switzerland, and the UK – and two languages – German and English.  The Echobot roadmap includes “intelligent” email alerts, “helpful” trigger events, and “smart” campaign management.  Additional languages and countries are also in development.

ZoomInfo Workflows Enhanced (Part II)

Continuation from yesterday’s article about ZoomInfo Workflows.

For over a decade, Sales Intelligence vendors such as Dun & Bradstreet, InsideView, Artesian Solutions, and ZoomInfo have offered sales triggers based upon executive changes, funding events, M&A, etc..  D&B Hoovers, along with many European vendors that process registered filings data, includes data change alerts (e.g., credit score change, revenue growth) and registered filings.  As vendors are now adding in visitor intelligence and intent signals, there is the risk of quickly overwhelming sales reps with alerts.  And since most vendors do not yet offer workflow solutions for filtering and automating sales activities, there is a strong likelihood that reps begin to view these alerts as noise instead of actionable signals.  The more generalized the signal (e.g., website visits), the greater the possibility of signals being considered spam. 

To further confuse things, Sales Engagement Platforms (SEPs) have emerged as sales automation platforms, but they are only loosely tied to a few of the sales intelligence vendors.  In many cases, the functionality is simply Send to SEP functionality.

ZoomInfo and Vainu (see 3/21 issue) now tie together triggers and actions subject to filters.  While there is still a risk that reps are overwhelmed (e.g., too many automated cadences being sent to SEPs), the filters help mitigate the risk and ensure that activity is focused on an organization’s best prospects and tied to event-specific messaging. 

For technology sales, ZoomInfo offers technographic changes and Scoops.  The Scoops dataset is gathered from official data (e.g., public filings, PPP loans), surveys, and in-house research teams.  Daily, ZoomInfo reaches out to contacts in its database to gather market intelligence about projects and the challenges they face in their department.  As an incentive, ZoomInfo offers an Amazon gift card or charitable donation to each respondent.  The responses are the basis of many of their Scoops.

“We are constantly evaluating new sources and pieces of information that can provide value to our customers in the form of Scoops.  Last year, our Scoop number increased greatly because of new processes and expanded information coverage, including the addition of Scoops directly related to PPP loan recipients. Through continued innovation and expansion, we anticipate that our Scoops volume will continue to increase over time.  We have several in-house research teams dedicated to various types of Scoop coverage, and we utilize many of the same sources to gather Scoops that are laid out on our B2B Data Sources webpage, including updates from leadership webpages, news monitoring, public filings, and company-issued announcements.”

ZoomInfo Communications Director Steve Vittorioso

The Scoop volume doubled to 917,000 events in 2020.

While the primary Workflows use cases are focused on revenue acceleration, Workflows may also be used for executive recruitment.

Admins have an approval queue for workflows created by non-admins.

Admins can edit, clone, run, or delete Workflows.  They can also create workflows for non-admins or permit non-admins to create workflows subject to admin approval. 

Non-admins have access to fewer integrations, cannot assign workflows to peers, and are subject to lower export limits.

Workflows do not support FormComplete, ZoomInfo’s webform, but the functionality is on the product roadmap.


Continue to Part III.

SalesLoft Doubles ARR and Lands a Unicorn Round

Sales Engagement Platform vendor SalesLoft became the latest SalesTech unicorn, following a $100 million equity investment led by Owl Rock Capital. Insight Partners, HarbourVest, and Emergence also joined the round.  The Series E funding raised SalesLoft’s valuation to $1.1 billion, nearly doubling its April 2019 Series D valuation of $600 million.

The funds will be dedicated towards “transforming the sales industry and helping the world’s companies sell more successfully.” SalesLoft will invest in “new vertical markets, AI / ML-driven insights and product innovation, and further international expansion.”

SalesLoft had a successful 2020, setting up the firm for the valuation raise.  While they were doing well before the pandemic, it provided a “tailwind” that accelerated the need for Sales Engagement solutions.

“The effects of Covid have been a tailwind due to the effects of digital selling,” Porter told TechCrunch. “All sellers immediately became remote. But now the genie is out of the bottle and not going back in. It’s meant that inside sales are now all sales. Whether the opportunities are mid-funnel or upgrades or renewals, we are establishing ourselves as the engagement platform of record because it’s all becoming digital and all sellers are finding more success.”

SalesLoft, which had focused on the mid-market, is enjoying significant success selling to enterprise clients, including Google, LinkedIn (also a strategic partner), Cisco, Dell and IBM. Other clients include Cargill, 3M, and Standard & Poor’s.

Last year, SalesLoft doubled recurring revenue and expanded the breadth of its offering.  When SalesLoft went fully work from home last year, it forced them to rely more fully on their platform. “It was an opportunity to immerse ourselves in our own best practices,” blogged Porter. “And since then, our sales cycles have shortened by 40% and we’ve exceeded our growth plans. Many of our customers are experiencing similar results.”

SalesLoft was also named a leader in Sales Engagement in “The Forrester Wave™: Sales Engagement, Q3 2020.”

“Our goal is and always will be to help our customers win.  This year has accelerated the need for revenue teams across all industries to transform through a digital selling strategy. SalesLoft is a crucial technology for sales teams to perform at their highest potential.”

SalesLoft CEO Kyle Porter

SalesLoft claims to be the only SEP supporting “the three most critical products in digital selling – Cadence for managing customer communications, Conversations for recording calls and meetings, and Deals for managing opportunities.”  SalesLoft helps customers build pipeline, manage active deals, and engage customers across the buyers’ journey.

In 2020, SalesLoft released 140 new features, including 25 additional reports and dashboards.  In December, they added “Coach to Close” functionality and integrated support for Microsoft Dynamics 365.

SalesLoft gave a sneak peek at their 2021 roadmap in December, unveiling two new features: Deal Engagement Scores and Pre-Built Cadence Frameworks.

Deal Engagements Scores employ machine learning to calculate “deal health based on 30+ factors including activity and deal progression data.” They will assist with prioritizing deals in need of attention and improve forecast accuracy “by identifying mismatches between forecast category and deal score.

Pre-built Cadence Frameworks will improve SalesLoft’s time to value by providing a set of templates and cadences across the full lifecycle and various roles (e.g., SDR, AE, CSM).  Inbound frameworks are also supported.  Cadences include a preview with a visual display of the cadence, description, objective, function, and implementation complexity level.  Pre-built cadences offer best practices from SalesLoft and SalesLoft’s partners.

SalesLoft’s product vision is focused on performance across both efficiency and effectiveness and looks to answer three questions:

  1. What is our performance versus plan?  Forecasting for revenue execs
  2. Why are we above or below plan?  Outcome-driven reporting for frontline managers
  3. How can we improve and take action?  Coaching, Workflow, and an AI/ML Recommendation Engine for sellers and frontline managers.

“We know which sales activities lead to the best revenue outcomes,” stated Porter. “Our data science team is bringing insights and best practices into the platform to tee up next best actions and benefit our customers.”

Forecasting and outcome-driven reporting are part of the SalesLoft vision.  Coaching and the Recommendation Engine are areas of continuing development.  SalesLoft is already delivering an “integrated, efficient workflow.”

SalesLoft is moving to quarterly releases.  The next release pack is scheduled for March 15, 2021.

GrowFlare Doubles Coverage

GrowFlare, which I profiled a few weeks ago, doubled its coverage of US active companies to 250,000.  While a few additional large firms were included, the bulk of the growth was at the SMB end of the market.  GrowFlare nearly doubled the number of companies with $10 million to $50 Million, bringing that set to 50,000.  The coverage of firms with less than $10 million in revenue quadrupled to 170,000 SMBs.  Profiles include firmographics and psychographics, the common phrases that firms use to describe themselves and their markets.

GrowFlare employs a Fit Score, which is the level of similarity between a company and one or multiple companies provided to GrowFlare.  When the new set of companies was added, they were immediately included in the Active Lists (dynamic company lists of prospects) as Alerts.  The new companies are also available for prospecting and research via a Chrome extension.

“We’re continuing to grow organically and invest 100% of revenue into the platform,” wrote CEO Matt Belkin.

Upcoming GrowFlare development is focused on expanded partnerships.  GrowFlare is looking to add contacts from vendors such as InsideView and deepen its integrations with HubSpot and Salesforce.

D&B Hoover’s Enhancements: COVID-19 Impact Index

Soon after the pandemic began, Dun & Bradstreet developed a COVID-19 index which allowed companies to assess the pandemic risk to their loan portfolio, suppliers, and customer base. The firm moved to further enable analysis by implementing the scores within their D&B Hoovers sales and marketing intelligence platform.

“The COVID-19 Impact Index provides insight into how the Coronavirus pandemic is impacting a company’s location, industry, and financial strength,” wrote VP of Product Management McWade.  “This data can help you actively monitor the impact of the Coronavirus pandemic on accounts and prospects and refine targeting strategies accordingly.”

“The Index assesses impacts to a business based on the proximity of corporate locations to the pandemic, as well as the level of disruption to the company’s network due to site suppliers and business customers impacted by the pandemic.  Each week, the company and network situation are assessed, and a score ranging from highest to low is assigned to five key impact areas to provide visibility into the level of disruption that may be impacting the account.”

D&B VP of Product Management Phil McWade

The new index is displayed in the Company Summary with simple Green / Yellow / Red indexing.  The five variables have also been added to the Advanced Insights section of Search & Build a List.

The COVID-19 Impact Index Variables are

  1. Financial Impact – Leverages Dun & Bradstreet’s trade credit and risk data to understand financial health by assessing a company’s ability to meet payment obligations, as well as the probability of declaring bankruptcy, experiencing significant financial distress, engaging in M&A activity, and other high-risk activities.
  2. Location Impact – Reviews business site and corporate family locations subject to lockdown, stay-at-home, and shelter-in-place orders and weighs this information by the number of confirmed cases and growth in cases by location.  Country, state, county, and city-level location restrictions are assessed.  Local hospitalization rates are also factored into the variables.
  3. Industry Impact – Looks at industry impact signals to understand industry-associated risk by identifying essential businesses, which can operate remotely, require the physical presence of customers, and need employees to be at a central location.
  4. Overall Impact without Network Effects – Combines the financial, location, and industry impact indicators to determine the overall risk of the business.
  5. Overall Impacts with Network Effects – Reviews business connections with other organizations, such as customers, suppliers, or other third parties, to understand impacts on the company’s network.  This score provides the most comprehensive view of the current situation by adding network impacts to the company’s financial, location, and industry elements.

In Build a List, sales reps can filter for companies that are less impacted by COVID-19.  For territory reps located in hotspots, the location filter should be removed so they can identify companies that are better sheltered from the pandemic.  For example, both Carnival Cruises and Univision are headquartered in Miami, but Carnival would be a weak prospect due to COVID (all five indicators are highest) while Univision would be a good target (Location is highest, but the remaining variables are low).  Conversely, verticalized reps that sell into one or a few industries would omit the industry risk variable but include the location variable.  This strategy would identify firms that are otherwise low risk.

Lists can be saved as SmartLists of low-risk prospects that are updated weekly.

COVID-19 Index variables should not be employed as ABM variables for determining which companies to target strategically.  The variables are ephemeral and are unlikely to align with strategic fit.  However, they provide a valuable overlay to ABM lists for focusing on companies that are better sheltered from the economic and operational impacts of the pandemic.  They also provide a warning flag to Customer Success Managers and Account Executives around which firms may be looking to downgrade or churn, allowing sales to plan for one-time discounts, additional services, or alternative financing terms.

Variables are view-only in the desktop and CRM editions, but not downloadable to the desktop or synced with CRMs.  

The index variables are global.


Other recent enhancements to D&B Hoovers were discussed yesterday.

GrowFlare V2.0 (Part II)

Continuing my profile of GrowFlare (Part I)…

While many companies offer keyword searching, it is usually against a mined business description.  Only a few products, such as D&B Hoover’s Conceptual Searching, provide broader topical searching to build company lists.

GrowFlare includes a free Chrome extension that “overlays the power of prospector right over the website,” HubSpot, or Salesforce.  “This is invaluable for anyone from an SDR to an executive that wants a quick ten-second snapshot of a company before engaging,” said Belkin.  The Chrome connector detects the account, displays firmographics, trending topics, psychographics, and Next Best Prospect.

Prospector Bulk and GoldMiner support HubSpot append and enrichment, including Fit Scores.  Salesforce support is a roadmap item.  Belkin said that HubSpot support was a “strategic decision because HubSpot is more readily accessible, cheaper to develop for, more startup-focused, and we can build adoption faster.”

The user interface is clean and well laid out, with the ability to quickly sort prospecting tables and view additional details.  The company universe is limited to 130,000 US companies with ten or more employees “that have meaningful purchasing power.” Thus, GrowFlare is best suited for US account based marketers and strategic teams.  However, the service is still in its early stages of development.  It does not offer any contacts, and the firmographic intelligence, beyond the psychographics and trends, is limited.  There are some novel ideas and tools in this service, many of which are not found in more mature ICP offerings from the established players (e.g. DiscoverOrg AccountView, InsideView Apex, D&B DataVision).  These ICP / TAM tools were built for the marketing department, while GrowFlare is looking to serve both the sales and marketing departments with some competitive intelligence functionality as well.

GrowFlare is a freemium offering, with three free prospects provided with each search.  The Basic offering is priced at $2,950 per annum and includes ten prospects per list.  Growth offers 25 prospects per list for $4,950, and Unlimited offers the maximum number of relevant prospects per list for $9,950.  The paid offerings all include all of the features discussed in this profile along with 24/7 support.

The 2.0 release has helped the firm gain traction in the marketplace with revenue up 600% monthly (on a small base).  The average deal size is greater than $10,000. Upcoming GrowFlare development is focused on expanded partnerships.  GrowFlare is looking to add contacts from vendors such as InsideView and deepen its integrations with HubSpot and Salesforce.

Global Database V2 Launched (Part II)

Yesterday I began my discussion of Global Database’s v2 sales and marketing intelligence solution.


Global Database supports a proprietary industry taxonomy along with country-specific SIC codes.  European NACE codes are on the roadmap.

Screening is straightforward with a broad set of selection criteria:

  • Companies: Employees, Trading Activity (Import/Export Flags), Activity Type (Distributor, Producer, Service Provider), Active Status, Incorporation Date Range, Legal Form
  • Executives: Seniority (7 levels), Department (29), Job Title
  • Industry: The Global Database industry taxonomy and 11 European industry codes, but no US SIC, NAICS, or NACE  
  • Location: Country, Region, City or State, ZIP
  • Financials: Turnover, Net Profit, Total Liabilities, Directors Remuneration, Profit per Employee, Exports, Currency
  • Digital Insights: Website Monthly Visits, Used Technologies (web-mined), Alexa Ranking
  • Advanced: Have Email Address, Have Telephone, Have Fax, Have URL, Have VAT, Have a Company Registration Number, Have Business Address, Have Lat/Long, Have Direct Email Address, Have Direct Dial, Contacts Recently Updated (this month, three months, six months)

The report list shows 50 companies at a time.  Users may download the list as a custom CSV file.  They also can quickly add, remove, or sort displayed columns.

As each variable is selected, Global Database automatically updates the company and contact counts.  Users may save both companies and search criteria.

Company lookups may be performed by company name, registration number, VAT Number, URL, and Phone Number.  Unfortunately, Tickers are not available, and companies are not sorted by size, making it challenging to locate the headquarters of large multi-nationals or global publics (quoted companies).  

Contacts may be looked up by name.

As a V1 UI release, there are some bugs.  For example, the Company Structure for multi-nationals with many subsidiaries appears without any viewable details unless the user realizes she can pinch and expand the display for a partial view of the tree.  The user can click on a node to view the name and ownership type, but other details are only visible by clicking through to the profile.  This display makes the ownership research process cumbersome and random.  Likewise, the officers’ view displays both active and resigned directors and corporate secretaries but does not display all active directors at the top of the report.

While it is easy to quibble with V1 UI issues, there are also some well-designed features.  The design has a mobile-ready layout with icons along the left-sidebar.  It also retains the most recent search criteria when the user clicks on the magnifying glass, search icon.  This feature allows the user to drill down to research specific companies without losing the search criteria or being forced to open multiple browser tabs.  Below the selection criteria are the most recently viewed companies.  

A tenders database search is a feature not generally available in sales intelligence services.

The option to request editorial research for accounts by function and role, with rapid turnaround, is a differentiator.

The new UI does not yet support Salesforce, but it is available on its legacy platform.  Salesforce integration is planned for Q3.  Other planned enhancements include credit reports for 40 countries and a News and Activity tab scheduled for Q4.

The service begins at £5,000 for a single-country, single-user license with the global edition priced at £30,000 for five users.  Additional seats are priced at £500.

Clients include Amazon, Uber, Getty Images, Leadfeeder, Telepass Italia, and The Economist. Buldumac indicated that business has increased during the pandemic as firms look for more clients, require tools for assessing business risk, and source digital sales and marketing solutions in the absence of event marketing.

Global Database V2 Launched

Global Database refreshed its sales and marketing intelligence platform with a new user interface, list upload enrichment, and financial-change triggers.  The mobile-ready design supports list building and export, peer lists, group structure (linkage) display, European registry data, and Companies House filings.

Other new features include the ability to

  • Export only certain data types
  • Pay directly online for users that have reached their download limits
  • Add multiple applications, such as sales and marketing, credit risk, and funding modules.

Global Database supports sales, marketing, credit risk, and onboarding use cases.  Data is gathered through licensing, mining, and editorial research.  An enrichment feature lets firms identify companies for which they require additional contacts by role and level.  The twenty-person research team then identifies the contacts.  Global Database has a one-hour turnaround on individual contact requests and a 24-hour turnaround for larger volume requests.

Global Database covers 70 million companies, 47 million of which are active.  Inactive companies are supported for compliance and data hygiene use cases.  44 million contacts are available, of which 10 million have emails, and 25 million have switchboard phones.  In the UK, both trading and registered addresses are provided.

All contacts are GDPR compliant based upon a “Legitimate Interest” basis for data collection.  Emails are verified every six months.  Global Database did not disclose their company data sources for publication, but the core European vendors are long-standing, well-respected sources of registry and credit data.

“Unlike other data providers, Global Database is focused on listing only official government data, that have a registration number and a company status (active or inactive).  This will give a complete overview of the addressable market that a company can target.  Very often, companies rely on LinkedIn and other data providers and, in return, they missed many opportunities.”

Global Database CEO Nicolae Buldumac

The database is weighted towards Europe, with 39 million active companies and 34 million employees.  Regional coverage is as follows:

RegionCompaniesContacts
Europe39 million34 million
North America (US/CAN)1.1 million4.8 million
Latin America3.2 million1.3 million
Caribbean19,00030,000
Asia (includes ANZ)1.5 million2.1 million
Middle East270,000640,000
Africa900,000900,000
Grand Totals47 million44 million
Global Database Counts by Region

Company profile depth varies by country, with European firms enjoying the most detail.  The overview page contains firmographics, contact information, a Google Map for the Registered Address, a multi-paragraph, mined business description, Turnover and Net Asset graphs (up to 20 years), five employees, summary web traffic and technologies, and the most recent company updates.

The Financials tab displays key values and ratios values, including mini-five year bar graphs for quickly assessing the data.  Reports include the P&L, Balance Sheet, Cashflow, Capital & Reserves, Miscellaneous Indicators, and KPIs and Ratios.  UK Registered filings are available as PDFs for the UK with image data for forty other countries in development.

The Credit tab provides risk analysts with overall credit risk, a recommended credit limit, mortgages, and county court judgments.

The Employees tab displays executives lists and directors’ profiles.  Users may export the executives list as a CSV file and perform social searches for LinkedIn, Twitter, and Facebook.

The Ownership tab provides shareholders, a graphical group structure, and the latest ownership activity.

The Location tab displays registered and trading addresses with Google maps.

The Competitors tab provides a peer list based upon the largest three peers by SIC code.  The list is exportable to CSV, and users may change the competitors.

The Digital Insights tab helps users research the company’s web presence and deployed web technologies.  Up to five years of website traffic are graphed.  Other content includes a six-month visitor count, Alexa Rank, SimilarWeb score, traffic sources (direct, organic, referral), top organic keywords, top referral partners, traffic by countries, web technologies in use, WHOIS website owner, and WHOIS server details.

Users may set up alerts for financial data changes (i.e. when a company reports a threshold percentage increase or decrease in revenue, number of employees, or EBITDA) as well as new filings and address, director, ownership, and group structure change.

The database supports a broad set of prospecting variables spanning firmographics, biographics, technographics, and financials.  Selects are displayed on the left, and results are dynamically updated as each variable is submitted.  Users can quickly update the results list layout by adding and removing, sorting, and filtering columns.  Results may be downloaded as a CSV file.  Salesforce uploads are targeted for the Q3 release.

Global Database supports a proprietary industry taxonomy along with country-specific SIC codes.  European NACE codes are on the roadmap.


Continue to Part II.

Sales Navigator Q1 Release: Search, UI, and Other Enhancements

Funding Events Slide-in Panel

LinkedIn Sales Navigator has been rolling out its Q1 release to users over the past few weeks. I already covered Contact Creation and Smart Links. Part III of this blog covers Saved Lead and Account Searches, Accounts Preparing to Grow alerts, UI and mobile enhancements, and an InsightSquared SNAP Connector.

Users may now share a Saved Lead Search, allowing them to put together dynamic prospect lists and share them across the account team.  Reps simply select who receives the shared search and include a note.  The recipients can then view the saved search with values pre-populated.

Another new feature is Saved Account Searches, which allow reps to set up a search with scheduled update alerts.  Users control the update notification period.

“Search is a newer area for us in Sales Navigator.  We’re finding more than ever that sales teams are looking at things collaboratively, so we introduced the idea that we need Sales Navigator to work across teams in order to allow that collaboration to happen.”

LinkedIn Sales Solutions Product Chief Lyndsey Edwards

The new Account Preparing to Grow alert notifies sales reps when the number of postings at a saved account has grown.

The Sales Navigator mobile app (Android and iOS) now supports all seven European languages available in the desktop application.  Another new app feature lets the rep set custom alert filters for accounts, leads, and relationships.

“Mobile has always been an area of focus and growth for us,” said Edwards.  “We are seeing more use on mobile than ever before, and we want desktop and mobile users to have an equal experience.  People want the full breadth of functionality on mobile.”

The homepage UI now supports a slide-in panel for viewing Account Funding News without leaving Sales Navigator.  The slide-in panel also supports CTAs, such as send InMail.

Other enhancements include a usage reporting refresh and an opt-out for usage report tracking.

LinkedIn released a SNAP integration with BI vendor InsightSquared.  The integration analyzes Sales Navigator usage and supports seven out-of-the-box workbook templates.

Edwards emphasized that the goal of Sales Navigator product updates is to promote simplicity by “simplifying the seller’s life and workflow.  We focus on sellers as end-users, but we want buyers to have a great experience, as well.”

Accounts Preparing to Grow Alert

Resources: