GrowFlare, which I profiled a few weeks ago, doubled its coverage of US active companies to 250,000. While a few additional large firms were included, the bulk of the growth was at the SMB end of the market. GrowFlare nearly doubled the number of companies with $10 million to $50 Million, bringing that set to 50,000. The coverage of firms with less than $10 million in revenue quadrupled to 170,000 SMBs. Profiles include firmographics and psychographics, the common phrases that firms use to describe themselves and their markets.
GrowFlare employs a Fit Score, which is the level of similarity between a company and one or multiple companies provided to GrowFlare. When the new set of companies was added, they were immediately included in the Active Lists (dynamic company lists of prospects) as Alerts. The new companies are also available for prospecting and research via a Chrome extension.
“We’re continuing to grow organically and invest 100% of revenue into the platform,” wrote CEO Matt Belkin.
Upcoming GrowFlare development is focused on expanded partnerships. GrowFlare is looking to add contacts from vendors such as InsideView and deepen its integrations with HubSpot and Salesforce.