Zoominfo: Expanded Enrichment Attributes

New Zoominfo attributes include employment counts by function, marketing and e-commerce product flags, ranking variables, country presence flags, etc.
New Zoominfo attributes include employment counts by function, marketing and e-commerce product flags, ranking variables, country presence flags, etc.

Sales and Marketing Intelligence vendor Zoominfo expanded their prospecting selects with the launch of a new attributes feature spanning two hundred filter variables including sales and marketing technologies used, department sizes and structures, locations, founding date, Alexa website ranking, presence of a warehouse, international locations, and existence of a mobile application.

With Company Attributes, customers have a simpler, more efficient way to determine which accounts will offer the greatest ROI and to pinpoint key decision-makers and influencers.  Using this new feature on top of our existing Growth Acceleration Platform gives marketing and sales professionals one unified source for actionable marketing insight.  Our customers have been able to find information on decision-makers and influencers at key accounts through our powerful prospecting functionalities.  Now, with the launch of Company Attributes, they can go deeper into each of their target accounts using additional insights, allowing them to predict and repeat business success.”

  • Hila Nir, Vice President of Marketing and Product at ZoomInfo.

The two hundred variable count is overstated by 40% due to splitting many variables into ranges.  Thus, 75 variables consists of five employee counts across fifteen job functions.  Nevertheless, the growth in high-value selects (e.g. Uses Marketo, Has Locations in Brazil) is impressive.

75 of the 200 new attributes consist of five employee count ranges across fifteen categories or other multi-ranged variable sets.
75 of the 200 new attributes consist of five employee count ranges across fifteen categories or other multi-ranged variable sets.

Similar bands are also applied for location counts, years since founding, Alexa rank, bank branch counts, bank assets, and credit union branches.

Amongst the other variables are 29 technology selects with a focus on marketing automation and e-commerce and 27 location flags spanning countries and regions.  The full set of new attributes is available in their knowledgebase.

Zoominfo’s Growth Acceleration Platform has expanded to 175 million executives (active and inactive) and 13 million companies.

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