One of the services I provide to vendors is a weekly newsletter called Market Insights which covers the Sales Intelligence, Data as a Service (DaaS), Data Hygiene, and Predictive Analytics markets. I’ve been writing it since mid-2012 and continue to expand my coverage of Sales and Marketing Intelligence.
Year one, I had four clients, all located in the United States. Three were in the Sales Intelligence space and one was in Data Hygiene so my focus was on those segments plus DaaS, a key delivery channel. But predictive analytics was beginning to compete with the SI firms so I folded it into my coverage in 2013.
By 2015, Account Based Marketing and Account Based Sales Development were hot topics so they joined my topic list. I was also covering many more sales intelligence companies outside of the United States. On the DaaS side, Marketing Automation Platform and Chrome Connectors have become much more prominent in my coverage. I’ve also added coverage of intent vendors and sales engagement platforms.
And interest in my little newsletter has grown to over two dozen paid clients including firms in the UK, France, Israel, Germany, and India. This list now includes content vendors that market their databases to the sales intelligence, hygiene, and predictive analytics vendors.
What I’m most proud of is that eight of the top nine sales intelligence vendors in North America are now newsletter clients along with three of the top four UK vendors.