Dun & Bradstreet continues to quickly enhance the D&B Hoovers service (FKA Avention OneSource) as it integrates the WorldBase and Hoovers files into its newly acquired sales intelligence service. In June, Dun & Bradstreet added the D&B Prescreen score, Parent and D-U-N-S Number, the Ultimate Parent D-U-N-S Numbers, Franchise Status, Owns/Rents, and eight-digit SICs. D&B Hoovers also added the Hoover’s editorial profiles of 41,000 global companies. Finally, Dun & Bradstreet added on demand enrichment of files with up to 10,000 D-U-N-S Numbers.
With the D&B Prescreen Score, users can screen US and Canadian companies for delinquency risk. Companies are rated on a High / Medium / Low risk score allowing sales and marketing to quickly filter out prospects with a high likelihood of late payment. According to Director of Product Management Phil McWade, “D&B Prescreen Scores predict the likelihood of a firm paying in a severely delinquent manner (90+ days past terms) over the next 12 months.”
The Prescreen score is available when prospecting for companies and contacts. Users will find it alongside other Dun & Bradstreet variables including Owns/Rents, Franchise Status, and Minority Ownership flags in the Corporate Overview report.
The Parent and Ultimate Parent D-U-N-S Numbers provide family tree linkage via Dun & Bradstreet’s proprietary company identifiers. These values are displayed in custom grids, exports, and as data points on the Corporate Overview report.
Eight-digit SICs expand the standard 4-digit SIC to provide 18,000 distinct industries. The expanded codes are displayed within company profiles, contact records, industry summary reports, custom grids, and prospecting selects. 8-digit SICs provide “the most specific and granular industry classification available in D&B Hoovers,” said McWade.
The Hoovers company profiles provide additional company insights including multi-paragraph business descriptions, company histories, and products and operations. The additional content is displayed across three new reports. Roughly three-quarters of the profiles are for American firms with the remainder spanning major multi-nationals. Both public and private companies are profiled.
D&B Hoovers now supports file uploads of up to ten thousand D-U-N-S Numbers with immediate enrichment. D&B Hoover’s allows users to maintain and monitor multiple lists including suppression lists. D-U-N-S Numbered lists support multiple use cases:
- Lists can be downloaded to Excel, winnowed, and re-uploaded for ABM targeting.
- D-U-N-S numbered lists can be cross-referenced with other platforms (e.g. MAP, ERP, CRM)
- Following a territory split, Sales Operations can provide reps with an updated list of ABM candidates
- Sales Operations can provide a list of named accounts which are excluded from sales territories.
Dun & Bradstreet continues to add companies and contacts to D&B Hoovers, iSell, and Business Browser. The company and contact counts are both approaching 100 million.
Last month, Dun & Bradstreet rolled out a set of migration courses and materials to assist with migration from Hoovers Classic. I previously blogged about D&B Hoover’s enhancements in March when Avention was rebranded D&B Hoovers.