Data Quality Automation vendor ReachForce recently added Oceanos contacts to its Continuous DataManager (CDM) and SmartForms services.  The SmartForms service provides real-time validation for B2B web forms, enriching leads with up to twenty biographic variables including role, function, location, education, and expertise.  The CDM service then maintains data quality across multiple platforms, providing real-time demographic and biographic enrichment.  CDM also validates records (e.g. phone, email, address), standardizes fields, and de-duplicates records.

“Stronger engagement is critical. To drive better engagement for companies committing to an ABM approach, it is essential to have a full prospect or customer picture. This can be completed by enriching the data set to include accurate contact data and combining it with account or company information,” said ReachForce CEO Bob Riazzi. “Too often Demand Gen marketers are burdened with the ambiguity of generic titles leaving them to question the quality of the lead when they, as a company, are targeting a very specific role. Our Contact Enrichment solution addresses this problem by associating the job role/responsibility to the title allowing marketers to quickly hone in on leads and prospects that are the best fit. Using this added insight, the marketer can increase the lead score, lead quality, and ultimately supply the sales team with more context.”

Oceanos has built a dataset of 150 million B2B contacts.  They also recently inked a deal with Engagio to provide contacts.  In January, Oceanos released a Contact API for integration partners.

Earlier this year, ReachForce unveiled its “3×360” lead updating.  The new release provides improved visibility & control, full-spectrum intelligence, and implementation & integration flexibility.  The improved technology enhances both their SmartForms web form enrichment and Continuous Data Management services.