Sales and marketing intelligence vendor DiscoverOrg released an enhanced version of their Marketo LaunchPoint connector which cleanses, appends, and enriches Marketo leads with DiscoverOrg lead intelligence. A one-click synch feature matches and enriches leads with account and contact data. DiscoverOrg has very high quality global company and contact intelligence gathered by their team of 250 multi-lingual editors.
“What makes this service truly unique is the power of our live researchers who are continually adding to and maintaining our database. It is also found in the flexibility of how and which data points are managed. Users can choose from up to 70 unique data points, decide which fields should be overwritten, and how often this sync occurs. Marketers are also alerted when duplicate entries are found, and given the option to keep the original or overwrite it.”
- DiscoverOrg VP of Product Management & Product Marketing Justin Withers
Lead enrichment can be executed on day-one of deployment and then scheduled on a weekly, bi-weekly, monthly, or quarterly basis. The connector helps marketers “more quickly and effectively score leads and pass a more accurate and comprehensive view of the prospect over to the sales team.”
“Clean data is fundamental to engaging in relevant and personalized conversations with buyers. The new enhancements to DiscoverOrg’s connector will enable marketers to enrich their marketing programs so that they’re engaging customers when, where, and how they want to build lasting relationships,” said Shai Alfandary, business development VP at Marketo.
The service now supports field-level update rules, providing greater control to Marketo administrators over which fields are to be updated and when. Thus, fields can be enriched upon creation, update, or only if the field is empty.
DiscoverOrg also compares emails against its “database of known bounces” and replaces bad emails with verified email addresses.
“Dirty data leads to incredible challenges for the entire organization,” said DiscoverOrg CEO Henry Schuck. “When bad data ruins a company’s reputation and lands a domain on blacklists, marketers put growth for the entire company in jeopardy. With these new features, customers are able to immediately improve the health of their marketing database – so that they can spend time creating revenue-generating programs, not worrying about whether bad data will sabotage their efforts,” says Henry Schuck, CEO of DiscoverOrg.