IBISWorld Call Prep Insights for SFDC

IBISWorld Key Facts help sales reps quickly assess industry financial trends and provide a set of C-level talking points.
IBISWorld Key Facts help sales reps quickly assess industry financial trends and provide a set of C-level talking points.

Industry market research firm IBISWorld rolled out its new Call Prep Insights Salesforce connector. The service delivers IBISWorld market research and Q&A content to sales and client relations professionals. IBISWorld insights are displayed on the Account record as Market Intelligence with over 1,300 industries and sub-industries covered. Regional versions are available for the US, UK, Canada, and Australia.

“IBISWorld Call Prep Insights facilitates consultative selling by enabling value-added outreach to prospects and clients,” states the firm’s User Guide. “IBISWorld Call Prep Insights delivers data, strategic insights and tactical talking points for hundreds of industries that your front-line staff can use for more engaging conversation.”

Market Intelligence, published at the 5-digit NAICS level, includes

  • Major industry trends
  • Industry structure
  • Conversation starters on industry risks and opportunities
  • Five-years of historical metrics alongside five-year forecasts

Industry and sector metrics include industry revenue and revenue growth, employment growth, average wages, and profit margin. Sparkline graphs provide both historical context to these metrics and industry projections. These details are particularly useful when speaking to C-Level executives as well as finance and operations teams.

Industry structure covers topics such as capital intensity, regulation change, technology change, competition level, market concentration, and major companies with their market share.

The Industry Structure section explains the underlying industry structure for non-experts.
The Industry Structure section explains the underlying industry structure for non-experts.

The Engagement section provides “a short discussion of the key Issue and Threat to the industry. These items are associated with SWOT-type research that shows the macro trends that companies should seek to actively manage in order to exploit opportunities and mitigate risks.”

Call Prep Questions are divided into internal issues and external impacts. They include a short discussion of the issue followed by a set of questions the sales rep can ask to engage the prospect.

Having recently engaged in an industry research project which employed both First Research (a set of industry overviews available within Dun & Bradstreet products) and IBISWorld content, I found IBISWorld to be more technical than First Research which is written in plain English for non-experts. Both services offer Q&A content which provides a set of c-level questions that work as discussion openers. Thus, First Research may be a better fit for territory reps and junior relationship managers while IBISWorld would better fit the informational needs of named account reps, verticalized reps, and experienced relationship managers.

Companies are auto-matched against IBISWorld’s universe of 14,000 companies. Otherwise, users can manually search for industries by keyword or NAICS.

Pricing begins at $55 per user per month. Both Salesforce Classic and Lightning editions are supported.

“The sales environment is not only getting more competitive, it’s getting more intelligent. Salespeople need to go beyond being experts in their products. They need to showcase how they will solve business problems. That’s why we’re launching the IBISWorld Call Prep Insights Salesforce app. Professionals will have an industry cheat sheet of talking points at their fingertips to better engage with their clients on the most important issues impacting their businesses,” says Carmen McKinney, VP of Product Development.

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