Data vendor Clearbit officially launched Clearbit X, their new marketing and sales “growth engine.” The new service provides digital marketing and demand generation functionality with first and third-party intent data enrichment. The Clearbit X platform consolidates data from CRM systems, activity data such as web events, visitor intelligence enriched with IP and domain information, and Clearbit’s third-party business data on companies and employees (e.g., company size, industry, contact information, etc.).
“Never before has a company created a growth suite built from the ground up to be data-first and focused on B2B buyers. And what’s more, X is the only platform to natively combine both data the customer owns with our popular Clearbit data. I’m looking forward to a future where marketing data is democratized, data-enabled, and smart. Clearbit X is a big step towards this future.”Clearbit CEO Alex MacCaw.
Features include Facebook and Google targeting, Slack and email alerts highlighting active opportunities based on intent, and Clearbit’s visitor intelligence which matches visitor activity to account intelligence via IP addresses. Visitor intelligence assists with dynamic chat and website personalization.
Clearbit is positioning X as the “center of your data universe.“ According to the firm, “The power supply of any great growth engine is real-time access to what we call your entire dataverse – all your user data, activity data, and enrichment data. Clearbit X brings all of that together in one place.”
“Being able to layer Clearbit firmographic data onto our existing data in Salesforce is really powerful,” said Yuri Daniels, director of performance marketing at Zenefits. “X has helped ensure that we are targeting customers in our ideal customer profile as well as being able to exclude people already inside of our funnel to make new leads. We can target very specific lists on Facebook with much more efficiency and LinkedIn-level specificity.”
Clearbit is focused on onboarding their first twenty-five customers and will release more product details towards the end of the year.