TechTarget announced a set of enhancements to its Priority Engine sales intelligence service. New features include improved Salesforce sync, refined Buying Team display, contact hygiene, and LinkedIn profile hyperlinks. Improved Salesforce synchronization gives “sales reps easier access and dynamic visibility into active accounts in their territory, with even more accurate and actionable data on the buying teams within them,” said the firm.
Priority Engine now supports sales territories based on Salesforce account assignments, uploaded account lists, or firmographic rules (e.g. Industry, Geography, Size). As accounts are added or reassigned within Salesforce, territories are automatically maintained, allowing Priority Engine to dynamically showcase activities within the territory.
Managers and directors can view individual rep account lists or multiple territories at once.
TechTarget acquired contact hygiene vendor Oceanos in 2018 and has begun to leverage it in Priority Engine for contact data enrichment and update to its 20 million opted-in contacts.
“Priority Engine helps sales and aligned marketing teams reach and engage more of the right prospects at in-market accounts to improve response and conversation rates,” stated TechTarget
TechTarget also adjusted its contact selection algorithm to improve its buying committee display, “vastly improving the fit of 3rd-party supplemental contacts in Priority Engine.” A new contact card provides a detailed contact profile within the Buying Team list view. Previous and Next buttons allow the sales rep to quickly view individual profiles.
Priority Engine also deployed improved persona logic to determine which DiscoverOrg contacts to display for accounts.
Within account views, Buying Teams now list emails, direct dials, and LinkedIn hyperlinks.
“Priority Engine has long provided essential intelligence to help sales teams fuel pipeline and close more deals. These new enhancements are the first in a series of releases specifically designed to make it even easier for sales pros to access better data and powerful insights to maximize opportunities with active accounts in their territory.”
TechTarget VP of Products Andrew Briney
TechTarget collects second-party intent and opted-in contacts from readers of its 140 technology research sites. TechTarget sites are available in English, French, German, Spanish, Chinese, Portuguese, Italian, and Japanese. Priority Engine supports English, French, and German UIs.
Of the 20 million contacts, 18 million are technology decision-makers or influencers and 2 million work in other functions but are researching technology. 9 million of the contacts are North American, 5 million are located in EMEA, 5 million in APAC, and 600,000 in Latin America.
Priority Engine pricing is customized based on market access and customer feature/function requirements. Typical individual subscriptions begin around $100K. Designed specifically for the needs of small companies, the Priority Engine Express (PEX) offering – currently in beta release – starts at $36K.
There are over 600 customers for TechTarget intent data products, with 51 added last quarter. Priority Engine Express will be generally available in 2020.