“Organizations can automatically augment profiles with survey responses to truly uncover sentiment and drive detailed segmentation of customers, empowering agile actions that build brand loyalty and driving detailed understanding of customers,” said James Phillips, President of Microsoft Business Applications. “Furthermore, organizations can enrich customer profiles with proprietary audience intelligence on brand affinity and user interests or by using third-party enrichments such as Experian and Leadspace.”
Leadspace supports B2B firmographic enrichment use cases, including industry codes, discrete and ranged sizing variables, geocodes, social media links, URLs, and standardized addresses. Leadspace plans to include more advanced account-level insights such as company hierarchy and site-level details, as well as lead and intent scores, in future releases. Firmographic updates may be processed daily or weekly with company matching performed by Leadspace.
The Leadspace data license is written on Leadspace paper and based upon the number of records under management. Volume discounts apply. When additional content sets are available, tiered pricing will be employed.
“We’ve been really honored to collaborate closely with the Microsoft Dynamics 365 Customer Insights team as their first B2B data enrichment partner and excited about the value it’ll bring our joint customers who want a single source of truth to fuel their sales and marketing efforts. This offering goes a long way to helping them improve their ability to segment, prioritize, and personalize engagement across the customer lifecycle.”Leadspace CTO Amnon Mishor
Experian supports consumer data enrichment spanning lifestyle segmentation, demographics, purchasing habits, brand preferences, life-event triggers, and mobile location data.
Microsoft also rolled out a set of new Customer Insights integrations that “drive meaningful actions across the customer journey.” Customer Insights is vendor-agnostic, “from ingesting data from any source to activating insights on multiple destinations.” New partners include AutopilotHQ, Bing ads, dotdigital, Facebook, Google Ads, HubSpot, LiveRamp, Marketo, Mailchimp, and SendGrid (Twilio).
Phillips emphasized Microsoft’s commitment to data privacy and security “by enabling organizations to better control and secure sensitive data with data classification and permissions from Microsoft Information Protection.” Organization can “configure policies to classify, label, and protect data based on its sensitivity.”
Customer Insights pricing begins at $1,500 per tenant per month for up to 100,000 profiles.