Rhetorik expanded its technology sales intelligence coverage of Europe with the addition of ten Eastern and Central European countries to its NetFinder+ service.  The CEE expansion pack provides company profiles, technographics, and contacts for Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Poland, Romania, Slovenia, and Ukraine.

NetFinder+ also supports enhanced install data on cloud, system software, middleware, enterprise, and vertical industry applications.

Earlier this year, Rhetorik rolled out the Rhetorik Technology Map, “a comprehensive new taxonomy for classifying key enterprise technologies” that “structures business technology assets, services, and products” from over 7,000 vendors.  The Rhetorik Technology map contains over 150 tech categories.

Rhetorik contacts are fully-GDPR compliant with name, title, email, and phone numbers that are “compliant with all relevant data privacy and data protection regulations.”

Back in August, Rhetorik opened a US sales hub in California.  The office will be led by John South, who was named the VP North America.

California is a logical location for US market entry (the firm already has a Canadian development office).  Not only is a high percentage of US enterprise software and cloud companies headquartered in California, but the CCPA data privacy regulations are akin to EU GDPR requirements, making marketing departments more sensitive to data privacy and regulatory compliance.

I profiled NetFinder+ when it launched in June.