Sales Intelligence vendor Relationship Science (RelSci) unveiled Radar, its latest business development solution. Radar analyzes emails and calendars to deliver insights about interactions between colleagues and target companies. Radar currently supports Microsoft mail platforms (e.g., Exchange, Office 365), with GSuite on the roadmap.
Each morning, business development and sales reps receive an email briefing with the latest intelligence on their scheduled appointments, even if RelSci lacks company and contact profiles for the individuals. Briefings include the date, time, location, meeting attendee lists, and information about the attendees. Daily email briefings can also be accessed from mobile devices.
RelSci intelligence includes the number of colleagues in touch with the individual, total interactions, last interaction date, and latest news. Radar also displays a list of colleagues in touch with execs, sorted by connection strength. For meetings, profiles and network connections are provided for each of the attendees.
“During these unprecedented times, it is more important than ever to help take the guesswork out of targeting prospects by utilizing RelSci with Radar to identify your strongest relationship path, coupled with full insights into your firm’s communication interactions.”RelSci CEO Domenic Graziosi
Radar provides greater visibility into the relationship capital of a firm, delivering insights about networks across the enterprise. Along with company and contact news, RelSci offers the best path for reaching out to prospects.
“Radar generated insights are derived from Exchange scanning for specified users,” explained RelSci Data Product Manager Brian Hyman. “You need to opt-in for Radar to scan your interactions, meaning that the insights derived from this scanning will only be available for participants. However, RelSci users that do not participate in Radar scanning, but are part of an organization that has Radar participants, will be able to leverage insights generated by those Radar participants.”
Security is controllable at the account level, with each user deciding whether to participate in network sharing.
“You can opt-out of Radar entirely to prevent confidential information from being shared,” wrote Hyman. “You can also set specific sharing rules within every client account to prevent Radar data from certain users from being shared with other specified users. You can also prevent certain content from being scanned by Radar (emails marked as personal, private, confidential, etc.).”
To expedite account setup, admins can assign accounts to Exchange distribution lists maintained by their clients.
RelSci has constructed profiles for over ten million executives and estimated the connection strength between customers and each individual.
Continue to Part II with coverage of pricing, roadmap, and a discussion of Relationship Capital Management.