The name of the game in Revenue Acceleration is Digital Engagement. There are many forms of engagement that are now being captured (emails, chat, meetings, webinars, etc.), but offline events seemed to be beyond the scope of capture; however, Chili Piper, the calendaring company, has designed tools for scheduling meetings at trade shows and from trade show floors.
The new Chili Events service offers an “all-in-one Event Meetings Management solution for generating more meetings and maximizing ROI from in-person conferences and trade shows.” In short, Chili is looking to facilitate meetings and gather engagement data from in-person events.
As in-person events return, it is vital to gather registration data as event attendees are likely to be part of the demand unit. According to Chili Piper, “81% of conference and trade show attendees have buying authority.”
“In-person events are hugely important for B2B revenue teams,” said Chili Piper CEO Nicolas Vandenberghe. “With Chili Events, we’re making it possible for marketing and sales to not just automate booking conference and trade show meetings with key prospects and customers, but to treat those meetings like any other digital touchpoint in the customer journey, with quantifiable results and data.”
Chili Events features include URLs to pre-book meetings, meeting space availability, unified meeting calendars, automated reminders and rescheduling via email and SMS, and an event management dashboard. Chili Events are integrated with GSuite and Outlook365. Additionally, check-ins and no-shows are synced to Salesforce Campaigns.
Chili Events also supports meeting scheduling from trade booth floors via QR codes for mobile phones, computers at the booth, or register on the prospect’s behalf via Chili’s Instant Booker Scheduler.
Engagement intelligence supports multiple revenue acceleration features including engagement scoring, deal health signals, and deal risk alerts. It can also be used to identify and upload missing contacts in the CRM and build out the buying committee.