Technology Marketing Intelligence vendor HG Insights released Functional Area Intelligence, a set of advanced insights that specify the department and location where specific technologies have been deployed. The new offering provides deeper intelligence for sales and marketing teams.
“Functional Area Intelligence is a first-in-the-market [capability], deriving insights about a company’s organization linked to its technology profile,” said CTO Rob Fox. “By providing actionable data at the departmental level, we’re enabling companies to better understand technology adoption across teams and locations. This increases the ability to better optimize territories, hypertarget marketing campaigns, and build better account plans across sales. We’re committed to improving insights for sellers and marketers so they can close more deals, and this is a step in that direction.”
HG Insights employs advanced NLP for analyzing structured and semi-structured documents to determine where technology has been deployed at global organizations. Functional Area Intelligence is available through the HG Universe data subscription as a monthly or quarterly feed. Functional Area Intelligence includes
- The department tied to a particular technology and specific location
- Summary and detailed location views
- Department size predictions down to the location
- Trend analysis to show department adoption changes over time
- Decisionmakers associated with the documents from which the technology signals have been mined.
“Armed with this knowledge, Go-To-Market teams can develop targeted competitive campaigns connecting the organization, key location, and technology information, enhancing program effectiveness to drive revenue,” stated HG Insights.