Sales Engagement Platform Salesloft formally opened an AsiaPac headquarters based in Singapore.  The firm began internationalizing a few years ago when it opened its London EMEA office.  Salesloft is looking to replicate its EMEA success across the APAC region.  It trebled its EMEA revenue over the past two years, with European revenue growing 140% last year.

The new office provides sales and support for its “thousands of users” in Singapore, Australia, New Zealand, and the broader Asian market.

Salesloft “recognizes that making a human connection is important to building relationships in the Asia Pacific market,” wrote the firm.  “Core to Salesloft’s mission is a hyper-focus on customer success and helping customers become more efficient and productive to achieve better sales outcomes.”

Newly appointed Asia-Pacific Vice President Vincent Ooi will manage the regional HQ.  Ooi previously managed Southeast Asian and Korean Sales for Tableau Software and was the Asia-Pacific VP for DataRobot.  Ooi will be responsible for “building and scaling” the Salesloft team in the APAC market and “lead the company’s revenue and customer growth strategy in the region,” announced Salesloft.

“I’m thrilled to be joining the Salesloft team at such a pivotal moment in the company’s growth,” said Ooi.  “The company and the category are growing exceptionally fast.  I look forward to building a team that consistently delivers significant business results quarter over quarter.  More importantly, I’m excited to help bring the power of sales engagement to more customers around the world to help them exceed their sales goals.”

Salesloft’s top regional verticals include software, professional services, and education.

“We are committed to making the lives of sellers easier, not just in the U.S. but around the globe,” said Nate Remmes, Executive Vice President, Commercial Business Unit at Salesloft. “At Salesloft, we put our customers at the center of our business.  Our continued growth has allowed us to expand into the Asia-Pacific market and offer in-region support to our customers.”

Salesloft also announced that it would soon be offering native integrations with HubSpot CRM and Microsoft Dynamics.  Both vendors have large installed bases in the APAC and European markets.  Like its long-standing integration with Salesforce, the partnerships will support the syncing of Account, Contact, Lead, and Activity records.  The CRMs will act as systems of record, while Salesloft will be the system of engagement.

The HubSpot and Dynamics integrations are currently in beta, with GA later this year. “General availability of these integrations will ensure customers around the world will have maximum flexibility and benefit using Salesloft regardless of their CRM,” wrote Salesloft.