RevSure, which describes itself as a Pipeline Readiness solution, closed on an additional $6 million in seed funding, bringing its total seed funding to $10 million. The round was led by Neotribe Ventures and Innovation Endeavors, with participation from Operator Collective and Correlation Ventures. Neotribe Partner Alex Salazar, the former founder and CEO of Stormpath (acquired by Okta), joined RevSure’s board.
RevSure helps go-to-market teams “share a single source of truth” concerning the health of their pipeline. It also automates reporting tasks and offers recommendations for converting leads into qualified sales opportunities. RevSure helps marketers determine revenue leakage and where to concentrate their spend.
RevSure offers insights into demand generation effectiveness and efficiency, helping prioritize leads and opportunities. AI recommendations call out which leads to prioritize and how to optimize campaigns. Users can drill down into campaigns or filter by title, industry, segment, and channel.
RevSure already supports Salesforce, HubSpot, Marketo, and Pardot.
“The question that is top of mind for every marketing leader right now is: ‘Am I meeting my pipeline generation goals, and if not, what should I do about it?’ What sets RevSure apart is the unique combination of data normalization and predictive AI that allows CMOs and their teams to answer those questions faster than ever using a simple, action-oriented user interface,” said Haley Daiber Brannan, Investing Partner at Operator Collective. “It’s working, and the growing customer love RevSure has earned in such a short time speaks for itself.”
The additional funds will help advance RevSure’s “mission of advancing the effectiveness of pipeline generation for B2B companies, with additional investments in product, engineering, and AI technology and resources. RevSure will also invest in customer acquisition and “doubling down on the company’s go-to-market strategy.”
RevSure focuses on the top and middle of the funnel with recommendations and prioritization tools instead of the bottom, which looks more at forecasting. “We are in the lead-to-opportunity journey,” explained RevSure CEO Deepinder Singh Dhingra to GZ Consulting. “We don’t go into the forecast.”
“Pipeline health needs to be on every go-to-market leader’s, CEO’s, and Board’s agenda – it’s the missing link in driving predictable & profitable revenue growth, which is critical in the current economic climate. Adding AI-based predictive insights into pipeline effectiveness and health will allow companies to focus on predictability for outcomes, acceleration to revenue and effectiveness or quality and efficiency.”RevSure CEO Deepinder Singh Dhingra
RevSure officially launched at SaaStr in September 2022. “RevSure uncovers what’s happening in the marketing and sales funnel so companies know exactly what’s working, how much leakage is occurring, and where to focus resources to win more deals,” said Neotribe Ventures Partner Alex Salazar. “We’re thrilled to be leading the expansion of RevSure’s seed round as their ability to accurately predict pipeline value from all the leads marketing generates is creating an opportunity for them to become the de facto system of engagement for demand gen teams.”